Reality Romance – Netflix and Chemistry Fuse Chaos with Relationships

Chemistry’s new campaign for Netflix and the platform’s genre “Reality Romance,” is a modern fuse of drama-filled chaos and authentic relationships.

The campaign, “Love Has No Off Season,” introduces viewers to a massive rollout of romance shows for 2022 and 2023, including new seasons of fan-favorites Love is Blind, Too Hot to Handle, Indian Matchmaking, and Love is Blind: After the Altar, plus new shows: The Ultimatum, Love on the Spectrum US, Dated and Related and Jewish Matchmaking.

“Love Has No Off Season” kicks off with a video parody combining a 90s style retro music video and TikTok mashup, starring Netflix host and former 98 Degrees frontman Nick Lachey, and a heart-throbbing, lip-syncing boy band whose members include Harry Jowsey, Nathan Webb, and Nathan Soan Mngomazulu from Netflix’s Too Hot to Handle, together with Love is Blind stars Matt Barnett and Jarrette Jones. The boy band of familiar faces performs their new hit single, “Love Has No Off Season,” highlighting Netflix’s 2022-2023 reality romance shows. New work will roll out throughout the year with the support of a social campaign, video content, surprise appearances and merch.

CREDITS

NETFLIX

Giselle Anzalone, Director, Creative Marketing

Ashley Ragan, Manager, Global Creative Marketing

Kimberly Kaplan, Manager, Global Creative Marketing

Andrea Araujo, Campaign Operations Manager

CHEMISTRY

Tim Smith, President

Chris Breen, Chief Creative Officer

Will Benham, VP, Executive Creative Director

Mike Groenewald, Executive Creative Director

Lizzy Powers, Senior Art Director

Dan Lemaux, Associate Creative Director – Copy

Ben Stansbury, Senior Producer

Courtney Saul, VP, Group Account Director

Alexa McGriff, Associate Director, Brand Strategy

Payton Russell, Account Supervisor

Lauren Interrante, Project Manager

PRODUCTION PARTNERS

Jeff Molyneaux, Executive Producer, Riverside Entertainment

Elizabeth Heller, Head of Production, Riverside Entertainment

Krista Liney, Director, Riverside Entertainment

Andrea Bernick, Producer, Riverside Entertainment

Andy DeVries, Motion Editor, Bruton Stroube Studios

Sunshine Clay, Post Production Manager, Bruton Stroube Studios

Misha Mazor, Freelance Editor/Finisher

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