Chemistry’s new campaign for Netflix and the platform’s genre “Reality Romance,” is a modern fuse of drama-filled chaos and authentic relationships.
The campaign, “Love Has No Off Season,” introduces viewers to a massive rollout of romance shows for 2022 and 2023, including new seasons of fan-favorites Love is Blind, Too Hot to Handle, Indian Matchmaking, and Love is Blind: After the Altar, plus new shows: The Ultimatum, Love on the Spectrum US, Dated and Related and Jewish Matchmaking.
“Love Has No Off Season” kicks off with a YouTube video parody combining a 90s style retro music video and TikTok mashup, starring Netflix host and former 98 Degrees frontman Nick Lachey, and a heart-throbbing, lip-syncing boy band whose members include Harry Jowsey, Nathan Webb, and Nathan Soan Mngomazulu from Netflix’s Too Hot to Handle, together with Love is Blind stars Matt Barnett and Jarrette Jones. The boy band of familiar faces performs their new hit single, “Love Has No Off Season,” highlighting Netflix’s 2022-2023 reality romance shows. New work will roll out throughout the year with the support of a social campaign, video content, surprise appearances and merch.
CREDITS
NETFLIX
Giselle Anzalone, Director, Creative Marketing
Ashley Ragan, Manager, Global Creative Marketing
Kimberly Kaplan, Manager, Global Creative Marketing
Andrea Araujo, Campaign Operations Manager
CHEMISTRY
Tim Smith, President
Chris Breen, Chief Creative Officer
Will Benham, VP, Executive Creative Director
Mike Groenewald, Executive Creative Director
Lizzy Powers, Senior Art Director
Dan Lemaux, Associate Creative Director – Copy
Ben Stansbury, Senior Producer
Courtney Saul, VP, Group Account Director
Alexa McGriff, Associate Director, Brand Strategy
Payton Russell, Account Supervisor
Lauren Interrante, Project Manager
PRODUCTION PARTNERS
Jeff Molyneaux, Executive Producer, Riverside Entertainment
Elizabeth Heller, Head of Production, Riverside Entertainment
Krista Liney, Director, Riverside Entertainment
Andrea Bernick, Producer, Riverside Entertainment
Andy DeVries, Motion Editor, Bruton Stroube Studios
Sunshine Clay, Post Production Manager, Bruton Stroube Studios
Misha Mazor, Freelance Editor/Finisher
