By bringing fresh creativity and telling brand stories in ways brands can’t on their own, creators have transitioned from product reviewers to true marketing consultants. Helping brands stay relevant, generate buzz and tap into culture isn’t just a one-off campaign engagement, but a long-term relationship built on trust and goal alignment. In this session, we’ll discuss ways to optimize performance with brand and creator partnerships.
Rewriting the rules: creators disrupting the marketing performance playbook
