Ultimately, having access to high-quality buyer data will make or break success in today’s B2B marketing landscape. Data-driven segmentation is key. If your organization is marketing to enterprises in the same way that it markets to SMBs, there’s a good chance you’re missing the mark on both sides.
There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds.
Jewel Zimmer and Taylor Lamb, the co-founders of Juna, are on a mission to improve daily health challenges that many women face: poor digestion, detoxification, mood, and sleep. The small, California-based wellness brand, which launched in September 2019, formulates supplements using plant-based ingredients to help one’s body reset, rebalance and become more resilient to its unique stressors.
Have you ever wondered why you remember or recognize a brand, even when you may…
Small businesses are increasingly emphasizing the importance of successful marketing and advertising efforts to attract, engage with, and retain new and returning customers during and beyond celebrations and events such as Father’s Day, Mothers’s Day, and July 4th.
European small and medium enterprise businesses (SMEs) sold more than 1.2 billion products to Amazon customers worldwide in 2022. With more customers shopping online than ever before, now could be the right time to focus on reaching shoppers around the world.
It’s important to remember that digital marketing isn’t a sprint; it’s a marathon. Your first steps are an exciting time, so take it slow and don’t get too far out over your skis.
While no metric gives a perfect or complete picture, tracking rankings, traffic, engagement, indexation and links over longer periods for priority keywords and pages offers a robust framework for monitoring SEO success.
Whilst an individual SMB share of this massive return figure, might be small, it can represent a significant cause of lost profitability.
It doesn’t matter whether your company is established or just starting—the tools at your disposal are powerful enough to get the results you want. So why wait?
Multiple systems means multiple points of failure, and often a heavy investment in staff to get individual programs to talk to each other, share data and so forth.
Americans want to spend during the holiday season. The businesses who can tap into this strong demand are much more likely to achieve their revenue goals and set the table for a strong start to the new year.
We are in the era of AI link building. It’s like giving your link building strategy a high-tech makeover. It’s smarter, sharper, and a heck of a lot more sophisticated. It goes beyond just finding links and focuses on finding the perfect links.
Those looking to expand should undertake the initiative as much more than a side project; it will require extensive regional research, strategic prioritization of the partnerships and geos that will help you get traction, and an understanding of the privacy landscape to carve a piece of the growing global affiliate revenue pie.
By knowing more about the consumer, email marketers are able to segment them into various groups that have similar traits and characteristics, which really allows personalization to take off and enables brands to target emails more accurately.
Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?
When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest.
If you’re looking to generate further virtual buzz outside your shop window, Amazon Ads solutions, such as Sponsored Products and Sponsored Brands, can help.
AI is here to stay. The small businesses who are currently using tools powered by AI overwhelmingly agree that it is making their businesses more successful.
Integrated marketing remains one of the most reliable ways to ensure that you steward your marketing funds, bring in the most leads to your sales funnel, and drive up customer loyalty. Don’t wait to start seeing results.
Let’s consider 10 ways that your business can create posted communications that deliver a compelling return on your marketing budget.
The more ticks that telling content received, the greater chance a brand has of first-page coverage.
With a careful strategy you can avoid own goals during the World Cup and ensure digital marketing during the holiday period is the gift that keeps on giving.
Focusing on the most profitable and effective sales drivers is what is important.
LATEST POSTS
