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There’s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.
Buyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.
Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration
The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding attention, shaping engagement and influencing what viewers do next.
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used…
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing…
