Tag: AWEurope 2025

Inside the Journey Towards Advertising That’s Inclusive by Design

Listen in on a conversation with Currys, winners of this year’s Channel 4 ‘Diversity in Advertising Award’, to get an inside look at the process of creating an ad that’s accessible to all. Still in the production process, hear about how the brief came to life, the little things that are making a big difference, the challenges and the learnings we can all put into action.

Lessons and Battle Scars: What It Takes to Keep a Legacy Brand Relevant

Staying relevant is no small feat—especially for globally recognized and beloved brands. How do legacy brands evolve while staying true to their roots? How do they engage new audiences without alienating loyal customers. How do storied brands like Nokia, Channel 4 and HSBC transform?