How do leaders take corporate culture to the next level? Since Ralf Specht left his role as CEO of Spark 44, he has been on one mission: to make soulless businesses a thing of the past. To do this, he has created ‘The Soul System’, a model which helps businesses drive a sense of ‘being, believing and belonging’ through their organisation. Speaking alongside Ralf is Adrian Hallmark, CEO of Bentley Motors, who will share the pivotal role purpose has played in crafting Bentley’s road success. The pair will discuss how a business environment of resilience, ambition and agility is only possible with a culture of psychological safety and unity, and the conversation will offer insights into the ways in which Adrian puts his people’s energy and wellbeing at the heart of the business to drive success and release the “gold dust” in everyone.