Change The Channel with Us: Let’s Get Streaming
Grab a snack and join us in binge-watching the top streaming choices of the day, powered by our friends at Tubi.
The clock is ticking: AWNewYork sessions will not be available to stream after 11/30. Watch our featured picks now and browse the full schedule for even more content.
Top Choices of The Day:
The Art & Science of Driving Growth, Presented by Croud
Key Theme: Combat the threats to performance marketing growth from the SVOD boom
What You’ll Learn:
- How the current environment is creating new challenges for brands
- How to use 1P data and creative insight to adjust on the fly
- How to marry offline and online to deliver impact
The Keys to Creating Streaming-First Experiences, Presented by Roku
Key Theme: Utilizing branded content to reach streaming audiences at scale
What You’ll Learn:
- TV streaming is now mainstream with 86% of US households now streaming
- Marketers are beginning to shift beyond the 30-second ad
- Creative branded content developed with the help of in-house teams reaches consumers in ways that traditional TV cannot
Building Brand and Business Value Through Multicultural Community Engagement, Presented by Illumin
Key Theme: Convergence of linear and digital TV
What You’ll Learn:
- Opportunities for regional retail brands to leverage first-party data.
- Strategic approaches to convert brand trust into business value
- Examples of how to build a brand that resonates with a diverse, multicultural community
#MustTweetTV: Conversation on Twitter Drives Tune-In, Presented by Twitter
Key Theme: Cultivating connections drives TV tune in
What You’ll Learn:
- The value of fandoms and the conversation they drive
- What audience behavior can tell us about the focus on connection over passive content consumption
- How to cultivate connection through conversation on Twitter and drive tune in
The Creator Renaissance, Presented by Facebook
Key Theme: Creators on social media have swept up both pop-culture and creativity industries
What You’ll Learn:
- Creators are influencing culture and business
- Creators are evolving & expanding
- Brands can play a role in the creators’ renaissance
AMC Networks & The Trade Desk: Addressable Frontier Fireside Chat, Presented by AMC Networks
Key Theme: Convergence of linear and digital TV
What You’ll Learn:
- Expanding linear addressable capabilities to include programmatic buyers.
