You know what they say about what happens when you assume… You risk distancing yourself from your target audience and hurting your brand. In this session, we’ll:
– Disprove common identity stereotypes, proving why you can’t rely on stereotypes to accurately reflect consumer sentiment
– Highlight the importance of using first-party data to avoid making incorrect assumptions
– Share how you can get first-party data in a privacy-conscious world
– Discuss broader industry implications surrounding cookie deprecation and privacy
Using First-Party Data to Avoid Making Incorrect Assumptions About Identity
