Will Sim – VP Product at The Trade Desk

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Dr. Willard (Bill) Simmons, Co-Founder, Chief Technology Officer, is the brain behind DataXu’s core technology, which he developed while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software–skills he put to use when he co-founded DataXu.