In a fragmented media landscape where consumer attention is fleeting, building a brand that lasts means going beyond campaigns: it means creating worlds that audiences want to live in. In this session, American Haiku founder and CCO Thom Glover joins Global Director, Lifestyle & Entertainment Marketing at New Balance, Tom Henshaw, to share how they’re reinventing what it means to be a brand in culture today.
Worldbuilding as a Brand Strategy: How Craft Turns Audiences into Lifelong Fans
