Advertising Week Europe 2025 is set to be an unmissable event, bringing together top brands, marketing leaders, and creative minds for an exciting three-day experience. Hosted at the dynamic 180 Studios, this year’s event is bigger, bolder, and packed with opportunities to learn, connect, and be inspired.
A Venue That Sparks Creativity
180 Studios is more than just a venue—it’s a hub of innovation. With its cutting-edge design and vibrant atmosphere, the space has become a cultural landmark for creativity and inspiration. After a successful debut last year, Advertising Week is back to make even greater use of the space, ensuring an immersive and engaging experience for all attendees.
“It’s the biggest event in this space, and we love discovering new ways to make it even better,” says Katie, Director of Advertising Week Europe. “Every corner holds something exciting!”
Brand Giants Share Their Stories
This year’s lineup is nothing short of stellar. From Jaguar’s high-profile rebrand to insights from Ryanair, KFC, Burger King, and John Lewis, attendees will gain behind-the-scenes knowledge of some of the most impactful campaigns. Other big names, including Tony’s Chocolonely, Nokia, McLaren, and Tesco Media, will also take the stage to share insights into their latest strategies and marketing innovations.
Beyond these unique sessions, hands-on masterclasses will offer professionals the chance to dive deeper into brand storytelling, digital trends, and creative strategy. Sessions will cover emerging marketing technologies, evolving consumer behaviors, and innovative branding techniques. “We work closely with our brand partners to ensure their sessions are both insightful and engaging,” says Katie. “Attendees will walk away with fresh ideas they can apply immediately.”
The Empower Lounge: A Hub for Meaningful Connections
Previously known as the Culture Lounge, the rebranded Empower Lounge is all about fostering connections and supporting the next generation of industry leaders. Whether you’re a newcomer or a seasoned expert, this space is designed to bring people together in an environment that encourages networking and knowledge sharing.
“We’re teaming up with The Marketing Society, MIFA, At My Table, and others to host community meetups,” Katie shares. “It’s a great opportunity to meet like-minded professionals, exchange ideas, and form valuable connections that can lead to future collaborations.”
These meetups will cater to a variety of interests and professional backgrounds, including specialized gatherings for brand marketers, digital strategists, and creative directors. The goal is to create a space where attendees can engage in meaningful discussions and leave with actionable takeaways.
Celebrity Insights and Surprise Guests
No Advertising Week is complete without a dose of star power. This year, football legend Gary Lineker will take the stage to discuss his journey into the podcasting world and his role in building one of the largest independent podcasting businesses. His session promises to be both insightful and entertaining, offering a unique look into the intersection of sports, media, and marketing.
Meanwhile, BBC is bringing out two of the new Gladiators—Nitro and Fire—to talk about the challenges of reviving an iconic brand. They’ll share insights into how nostalgic brands can be reimagined for modern audiences while staying true to their original essence. And yes, they’ll be available for selfies too!
The Future is Female Awards
One of the event’s most anticipated highlights is the Future is Female Awards, celebrating ten outstanding women in the advertising industry. The awards recognize the achievements of women who have made a significant impact in their respective fields, breaking barriers and inspiring the next generation.
“It’s the warmest, most inspiring awards ceremony I’ve ever attended,” says Katie. “With an all-female judging panel, the recognition carries even greater significance.”
The awards are open to nominations from colleagues, peers, and even self-nominations, ensuring that every talented woman in the industry has a chance to be recognized. Attendees are encouraged to support and celebrate the winners, reinforcing the importance of diversity and inclusivity in advertising.
Exclusive Brand Masterclasses
In addition to keynote sessions and panels, Advertising Week Europe will feature exclusive brand masterclasses. These intimate, hands-on workshops provide attendees with a deeper dive into specific marketing strategies, led by industry experts. Industry powerhouse, Gary Vaynerchuk, and other special guests will be hosting these sessions, offering attendees the rare opportunity to engage with trailblazing marketers in this wholly unique experience.
Masterclasses will cover everything from digital advertising trends to creative storytelling techniques, equipping attendees with practical skills they can bring back to their teams.
Wrapping the Event in Style
After three days of learning and networking, attendees can unwind at the official wrap party, hosted by Artlist. Featuring live performances, interactive experiences, and a lively atmosphere, it’s the perfect way to cap off an unforgettable event.
With over 7,000 attendees expected, Advertising Week Europe 2025 is shaping up to be an essential experience for marketers, creatives, and business leaders. Whether you’re coming to gain insights, network, or simply soak in the energy, one thing is certain—you’ll leave inspired and ready to take on what’s next.
