Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away. Nothing has made that more evident than the gold rush we’ve seen toward ad dollars in the retail and streaming worlds in the last couple of years.
The big question is who’s next — we’re hearing Financial Media Network is next. Will first movers keep their advantage? And is data the only thing that makes this new ad world go round?
MediaLink brings together industry leaders from legacy and next-gen media owners to unpick the shifting power dynamics of the ad world and explain how they are building a valuable ad experience for brands and consumers alike.
