Accelerator Program Will Take Place During Advertising Week Europe on 16-19 May.
London — 31 March 2022 — Advertising Week, the world’s largest annual gathering of marketing, advertising, media and technology leaders, returns to London for its Europe event from 16-19 May 2022. The hybrid event will introduce the new Accelerator programme to the European market, which provides education and business acceleration to marketing- and technology-related startups. Like the inaugural Accelerator in New York, the programme focuses on a next-generation theory of marketing created by Mastercard Global CMO Raja Rajammanar called Quantum Marketing.
“The Accelerator was a big smash in New York. We saw fifteen startups work closely with Raja and our panel of experts. They all seemed quite pleased with the experience,” says Ruth Mortimer, Advertising Week’s Managing Director, Global Education and Development. “We’re excited to bring the programme to London and début it at Advertising Week Europe, and can’t wait to discover new talents.”
The theory of Quantum Marketing comes from Rajamannar’s book, which predicts that our future will continue to be disrupted by explosive new technologies, momentous cultural shifts, and an abundance of data. The Accelerator will leverage the combined expertise of the world’s leading global brand, media and technology executives, including Rajamannar himself, to bring together technology startups that specialise in:
- Artificial Intelligence
- Blockchain and NFTs
- Marketing Automation and Personalisation
- E-Commerce and Retail Technology
- Content Marketing / Marketing Services
- Data & Analytics
The one-day, in-person Quantum Marketing-themed accelerator programme is designed for early-stage companies with a product or service in the market and maximum of Series A funding. Ten (10) companies will be selected and will receive:
- The chance to become AWEurope’s 2022’s Best in Show and develop a Proof Of Concept (POC) with a Quantum Marketing Accelerator mentor.
- Education via a blended learning model that features workshops and a mentoring programme, complete with networking and inspiration from leading brand, media, agency, technology and investment executives.
- Opportunity to network with influential Advertising Week Europe attendees.
- Curated meetings with brand and marketing executives during the Accelerator.
To apply for consideration and for more information on the Quantum Marketing Accelerator at Advertising Week Europe, please visit: https://advertisingweek.com/awaccelerate-europe/.
About Advertising Week
Founded in 2004, Advertising Week’s flagship New York-based event has evolved into an unrivaled global thought leadership platform for marketing, media, advertising and technology professionals — no matter who you are, there’s something for you at Advertising Week.
Sitting at the nexus of education and engagement, Advertising Week offers year-round experiences and content. Featuring thousands of thought leaders, industry-defining podcasts, empowering e-learning, festivals and more — Advertising Week is a stage for the things that matter. Connect with us online or in-person in New York, London, Tokyo, Mexico City, Sydney and Johannesburg.
About Quantum Marketing
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers is a book by Raja Rajamannar, first published in 2021 and has now been translated into multiple global languages, including Korean and Turkish. Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder.
He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World’s Most Influential CMOs, Business Insider’s 25 Most Innovative CMOs in the World, Ad Week’s Top 10 Most Tech Savvy CMOs in the World, Billboard’s 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).