Elevating Storytelling and E-Commerce Strategies with Gaming Tech
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Paddy Power on the Craft Behind the Laughs
Paddy Power is known for its mischievous side.
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The New Codes of Luxe
The new luxury consumer is not just looking to buy – they’re looking to belong.
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Spudbros: Building a Social-First Empire in 547 Days
In conversation with Antony Llewellyn-Harris, Executive Creative Director at We Create Popular, The SpudBros break down how they transformed a family-run potato tram into one of the UK’s fastest-growing food brands through the power of social media.
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Money Talks: How Monzo’s Bold Marketing and Glittersphere’s Sparkle Are Redefining Financial Freedom for the Next Generation
In a world where most banks sound like they were written by robots for robots, Monzo is turning banking into a brand that feels.
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AI Risks – what brands and advertisers need to know
Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation.
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Brand-driven Impact: Let’s Give Brands the Long Game They Deserve
In this conversation, we’ll explore why it’s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that’s holistic, customer-centric, and actionable.
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The Power of Journalistic Storytelling in Brand-Building
In a crowded content landscape, brands need more than noise – they need stories that resonate. Business Insider is built on the power of trusted, people-first journalism. Through BI Studios, our creative engine, we help brands tap into that same editorial craft to create content that earns attention, builds trust, and drives real impact.
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Trust or Bust: Why Advertisers and Agencies Need to Bridge the Transparency Gap
At Advertising Week Europe, December19’s Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising’s transparency challenge.
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The Power of Authenticity: Creators Shaping Brand Partnerships
Creators have established trust with their audiences. This insightful panel hosted by InterTalent, will feature leading creators who will offer valuable insights on helping brands refine their messaging; share their perspectives on successful brand partnerships; and emphasise the importance of authenticity in marketing. They will also share firsthand experiences of creating content that deeply resonates with their followers and discuss…
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The Personalisation Era: How Coca-Cola Is Leveraging Personalisation at Scale
Javier Meza, President & Chief Marketing Officer Europe at The Coca-Cola Company will discuss how Coca-Cola is scaling personalisation at each stage of its marketing process, from segmentation to creation and execution of personalised experiences, to accelerate recruitment.
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Adding Mischief to Marketing: How Tony’s Chocolonely Breaks Industry Norms to Drive Positive Change
In an increasingly mindful world, consumers are gravitating toward brands that make a tangible impact and stand for genuine purpose.
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easyJet & Kepler: The Journey to Evidence-Based Media Investment
easyJet, one of the largest airlines in the world and number one in Europe, recorded annual revenue of nearly 9.3 billion British pounds in 2024, a 14% increase compared to the previous year. Learn how a scientific approach to marketing investment helped to drive this strong business outcome.
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Driving Attention, Delivering Results: How Ads on Uber Capture What Matters
Consumers today scroll past ads without a second thought.
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Sport, Business and Media – Building Brands That Matter
Get ready for an insightful and entertaining conversation with Simon Leslie, the dynamic mind behind ReachTV, the largest in-airport TV network.
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CMO NOW: A Masterclass in Sports Marketing, from a Brand that Knows.
Sports marketing is more than just sponsorships and logos—it’s about passion, connection, and the power of partnership.
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The Creator Effect: from Reach to Results
Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.
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Pause the Ads, Press Play on Gaming: The Future of Brand Engagement
Samsung isn’t just watching the gaming revolution—it’s shaping it.
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Gaming’s Next Level: Captivating Players Across Platforms
As the gaming landscape evolves, shifting player behaviors and preferences are challenging brands to innovate.
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Soundtracking Stories and Breaking Artists: How Content Drives Music Discovery
Music isn’t just an accessory to content – it’s a launchpad for discovery.
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Great Minds NXT, Part II
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
