Tag: AWNewYork 2024 Sessions

The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways.

During the session Stefanie will share techniques on how to communicate your ideas with conviction, how to back yourself and how to respond to critics.

Learn the in’s and out’s of what has made the Honda Stage program such a success, as well as best practices for engaging with Gen Z consumers, a core demographic for growth across sectors.

While brands often tap into the holiday spirit for creative campaigns, Groundhog Day is often overlooked. . . until now.

This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles.

Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S.

From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.

In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost.

It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.