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The Next Wave of Performance: Redefining CTV, AI, and Cross-Screen Advertising
As TV, digital, and mobile continue to converge, performance marketing is entering a new era — one powered by CTV, AI, and cross-screen connectivity. In this conversation, Jay Freedman, VP of Sales at Viant, explores how connected TV has evolved from a branding play to a measurable performance channel and what this shift means for marketers building strategies across every…
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Why the Best Marketers Build Their Workflows Around Their Customers
What separates good marketers from great ones? It’s not just data, creativity, or even strategy — it’s an unmatched understanding of their customers.
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The Elite Way: A 1:1 with Chris Crawford, CEO Elite Media
Born in a Harlem apartment, now one of the Inc. 5000’s fastest-growing companies—Elite Media flips the script on what a creative agency can be.
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Leveling Up: Authenticity, Identity, and the Future of Fandom
Gaming is no longer a niche pastime, it’s a cultural crossroads where music, sport, entertainment, and storytelling collide.
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The AI Shift: What Marketers Need to Know Now
AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers.
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The Last Mile: How Out-Of-Home Builds Brands + Drives Growth
OOH is an unmissable, unblockable medium that connects with consumers where decisions happen, on the sidewalk, curb, and corner.
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From Attention to Intent: How AI is Rewriting the System of Brands
For more than two decades, the internet followed a predictable logic.
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Why Horror Marketing Success Shouldn’t Make Hollywood Scared
From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom – reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience.
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Reach the Gaming Generation: Why Every Brand’s Next Chapter Starts in Play
Gaming isn’t the future, it’s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence.
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Can I Get a Second Opinion on Social Media?
The landscape of major life decisions has shifted dramatically.
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Hollywood’s New Power Players: How Creators Are Driving Box Office Success
Paramount Pictures has made influencer marketing central to its theatrical strategy, using creators to spark cultural moments and drive box office success.
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Interpublic Unveils SheFront, a new IPG Mediabrands Equity Upfront™ forum
In this SheFront Interview, attendees will hear from Carol Haynsworth, Global Chair of Interpublic’s Women’s Leadership Network and leader of a groundbreaking new initiative.
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Do you know the REAL Gen Z?
Gen Z is rewriting the rules of brand engagement, yet many marketers continue to rely on stereotypes.
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Leveraging Moments to Create Moments
This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.
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Defusing Scam Culture in Marketing
Every major societal institution has some sort of scam culture in its bones.
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Beyond the Newsroom: Journalists & Media Execs on Their Next Chapter
What really happens when journalists “go to the dark side” and become publicists—or move into adjacent fields like film or marketing?
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The Secret Lives of Travel Creators, Beyond the Post
From sunsets to passport stamps, travel creators make it look effortless – but the reality is far richer.
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Why Fame Needs Friction: From Attention to Impact
How do we define fame in a world where everyone is visible?
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Lights, Camera, Pitch! The Big Creator Challenge
What do today’s most innovative creators bring to the table?
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The Checkout Moment: Where Trust Meets Transaction
This interview explores how the most overlooked part of the consumer journey — the point of payment — can become a powerful lever for building trust and loyalty through seamless, secure experiences consumers can count on.
