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Culture Can’t Be Bought—But It Can Be Partnered With
Dion Baez, VP Music Marketing at SoundCloud, sat down with artist Honey Bxby to discuss the intersection of culture and brand.
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Growing Brands Without Getting in the Customer’s Way
Nicholas Ward, President and Co-Founder of Koddi, led the conversation with Tori Haynie, Director of Retail Media and Digital Initiatives at Tractor Supply Company. Tori described a network built around customer relationships and retail operations, with an emphasis on helping advertisers reach people without overwhelming them.
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Less A, More I: How Media Companies Win By Activating What They Already Have
At Advertising Week, the message from the room was clear: people are done with promises. They want results.
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Beyond Reach: Making Attention Count in Streaming TV
Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales at Amazon Ads, moderated the conversation with Jodie Hayes, Vice President of Integrated Investments at Havas Media, and Lauren Anderson, Head of the U.S. Brand Innovation Lab at Amazon Ads. The panel examined how brands can participate in entertainment, measure audience engagement and decide when to create something of…
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AI Meets Experience: How Intelligent Platforms Are Reshaping Travel & Hospitality
Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.
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Field to Fandom: Where Storytelling Meets Performance
In our Advertising Week New York session, “Field to Fandom,” Wayfair and Paramount discussed how a campaign featuring Matthew Stafford and his family connected that setting with furniture, storytelling and measurable performance.
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How the Pillsbury Doughboy Became the Standout Brand Mascot of 2025
The Pillsbury Doughboy, one of advertising’s smallest mascots at five inches tall, repeatedly rose to new heights this year.
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All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Nicholas Ward, the President of Koddi, spoke with Nikhil Lai, Senior Analyst at Forrester, about their recent work on running commerce media surveys.
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AI Gets Real: Dentsu & Canvas Worldwide’s Outcomes Playbook
In a panel presented by Chalice AI, brand leaders discuss the practical applications of AI in advertising.
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The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
Andy Schonfeld, CRO at Tatari led a fireside chat with Nick Fairbairn, VP of growth marketing at Chime.
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Fandom to Effectiveness: How Passion Drives Performance
Jenny Haggard, Head of Global Thought Leadership at Spotify, led a panel on the power of fandoms in the advertising and marketing realm.
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If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts
Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today’s shoppable world—where brand love meets buyer behavior.
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Creative that Lasts: Making the Most of Every Impression
Tina DeSarno, Chief IA Officer at MarketCast, kicked off the panel by setting the scene and describing the current issues marketers face.
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Empowering Small Businesses Through Smarter Advertising
Lauren Johnson, Deputy Editor of Retail Media and Commerce of Adweek, led a panel on how PayPal is working to uplift small businesses.
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ZERO DARK 4/20: The Cannabis Industry’s Covert Mission
Picture this: You’ve just landed your dream job.
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Social Media for Social Good: Can Kindness Scale?
In a world where negativity often dominates our feeds, a quiet revolution is underway—led by creators who use their platforms to uplift, heal, and inspire.
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Culture Can’t Be Bought—But It Can Be Partnered With
In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next.
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Main Character Energy: Building Brands’ Gen Z Follows
With over half of the Gen Z population now shopping inside social apps — and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all — the rules of brand engagement are due for a reset.
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Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On
Cancer affects everyone, fans, players, families, and entire communities.
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Lights, Camera, Live Action: How to Throw a Tentpole in the Streaming Age
What does it take to reimagine and revitalize the biggest events in pop culture?
