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The Future of Retail Growth: How Unified Measurement Powers Profitability
Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world.
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The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good
2026 is a milestone year for the AAF’s Advertising Hall of Fame, which will be celebrating its 75th year.
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Marketing at the Speed of Culture: Bold Brands, Fast Moves, Real Impact
In today’s fragmented attention economy, the brands winning hearts (and headlines) aren’t just reacting to culture; they’re co-creating it.
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Culture as Compass — Wood Harris’ Journey from Hollywood to 8tivLabs
Culture has always been Wood Harris’ compass—from shaping timeless roles in The Wire and Creed to his latest hit series Forever on Netflix.
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Independence, Creativity and Innovation: A Masterclass on Modern Leadership
In this candid conversation, hosted by Advertising Week partner podcast creator, Katie Kempner (Perspectives with Katie Kempner), top CEOs from across brands, advertising and media will share the most important lessons they’ve learned about leading through a lens of creativity, innovation and independence.
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The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It
In this session, we will walk you through our process from initial skepticism to full-scale adoption of YouTube Ads
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What Marketers Are Expecting This Year at Advertising Week New York
With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
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Meet Ollie, the OtterBox Mascot
OtterBox announced their brand mascot Ollie, a fun-loving otter, had gone missing. The brand put out an SOS on Instagram and encouraged OtterBox fans to join in the search via social media in the “Find Ollie” sweepstakes.
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Cinco AI Experience Room: Hyper-Personalized Brand Experiences at Scale
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
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“Professional, Productive, and Focused on Making Real Progress”: A Hype-Weary Industry Finds Relief in Buttoned-Up, Business-First DMEXCO
DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
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The Case for ‘Artificial Intelligence Optimization’ As The New Content Strategy Brands Need To Master
As the martech industry scrambles to designate the official method for elevating visibility in the AI era, too much energy is wasted sorting competing abbreviations. It’s time to make a choice.
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Outlasting the Last Click: Why Attribution and Incrementality Must Work Hand in Hand
Attribution on its own offers convenience. Incrementality on its own offers clarity. But in tandem, they create a feedback loop that’s both fast and grounded in reality.
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Navigating the Ethics of AI Visuals: Nine Considerations for Marketers
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
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Why SPO Is the Next Big Opportunity in CTV
Remember that SPO is an ongoing process – you’ll want to regularly review performance metrics, adjust bids and budgets based on performance, and test new inventory sources and partners.
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Commerce Media Is Writing the New Playbook for Embracing Programmatic with Purpose
Commerce media’s evolution is far from over, but it’s already clear that it is rewriting the playbook for what programmatic can and should be in the next era of digital advertising.
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Identity is Infrastructure Now: In the Age of Walled Gardens, It’s More Than Just a Hedge
The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
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Your New Favorite Show is on YouTube
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
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Navigating TV’s Fluid Audience Era with Data
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
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Mr. Owl is Back in Refreshed “How Many Licks?” Tootsie Roll Commercial
More than five decades later, Mr. Owl and the iconic ad are back in a newly refreshed “How Many Licks?” commercial.
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Beyond The Walled Gardens: More Choice, Less Dependency
The point isn’t to replace the platforms; it’s to widen the focus.
