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Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe
In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained…
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Navigating Career Uncertainty Together
We’re living in unprecedented and drastic times in society and in our marketing industry
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The Hidden Danger of Motivation and Success: How Work Hijacks Your Mind
Motivation fuels ambition, but it has a hidden downside: the more passionate you are about your career, the harder it is to switch off after hours.
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Purpose, Produced: Where Cause Meets Creative
In today’s world, brands and nonprofits alike are expected to do more than tell good stories…
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Culture in Motion: Building B2B Content That Resonates and Drives
In a media world saturated with messages, the B2B brands that stand out do more than advertise — they live inside culture.
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Grey in the Stream: Creativity, Culture & the Future of Media
As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance.
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Premium Video’s Exponential Traffic Growth…w/ One Flaw: Defective Currency
The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter.
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From Legacy to Love: Coach’s Journey to Gen Z’s Heart
This transformation wasn’t luck. It was the result of intentional, data-driven brand reinvention.
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Creative that Lasts: Making the Most of Every Impression
In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time.
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The AI Dividend
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.
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AI, Shaping the Future of Programmatic Advertising
AI has evolved from simple automation to the driving force behind programmatic advertising.
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Data, Services & Media Drive Data Collaboration Success with Adobe PMG & Further
With Adobe Real-Time CDP Collaboration, Further, PMG, and Alli Marketplace working together, customers can unlock their full data value, operationalize collaboration across their organizations, and activate campaigns that drive measurable business impact.
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Precision at Scale—How Geospatial Intelligence Is Reshaping Media Strategy
Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology.
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Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start
The CTV revolution isn’t just about where ads appear…
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Lift and Mix: What Happens When Sales Lift Meets Market Mix?
Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.
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Transacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem
As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important.
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First Principles Thinking: Grounding AI and Ad Testing in What Actually Matters
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
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From Signal to Action: Human Intelligence That Moves Brands Forward
AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action.
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Partnering in the Composable Marketing and Media Ecosystem
Composability isn’t just a buzzword..
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Rebuilding the Media Playbook: Data-Driven Growth in an AI World
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
_Editorial
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