-
Horizon Media Expands Creative Footprint with Launch of One Horizon, a Full-Service Advertising Agency
New agency amplifies Horizon Media’s commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement
-
The Future of TikTok Is Human – How Can Brands Adapt?
By focusing on authentic human interactions at the core of their strategy, brands can foster meaningful connections and build loyal communities on TikTok. That’s how brands play the social media long game to win.
-
5 Brand Mascots That Had the Best Christmas 2024 Ads
What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s five best Christmas ads.
-
Netflix’s Barbershop Brilliance: How the Streaming Giant Mastered Cultural Marketing Through Authenticity
Netflix’s approach signals a shift in how brands should think about cultural engagement. It’s not about how loud you can shout or how much you can spend. It’s about understanding where genuine cultural conversations happen and becoming a natural part of them.
-
Are You Still Guessing What Works? Discover the Power of AI-Powered Content Intelligence
By Andy Rowe, Chief Marketing Sciences Officer at RAPP In the global marketing landscape, we all know the frustration: a beautifully crafted campaign, designed with care at the central level, gets lost in translation when rolled out across regions. What works brilliantly in one market might barely register in another, and before you know it, local teams are reinventing the…
-
From Roar to Whimper: How Modern Branding Tamed the Jaguar
If Jaguar wants to course-correct, it’ll need to do more than ride the wave of modern design. It’ll take serious work to listen to its customer base, rebuild trust, and reclaim the emotional resonance that made its brand roar in the first place.
-
Content Creation Will Lead to Lost Revenue for Brands (if Not Done Right)
The era of generic, one-size-fits-all content is over; to stay competitive, brands must leverage emotional storytelling powered by real-time data and AI.
-
Heath & Wellness Brands Are Missing Out On The ‘Menopause Moment’
A Q&A With Amanda Williams, Senior Director, Client Experience & Integrated Strategy, Parallel Path, Boulder, CO
-
Will 2025 See a Return to Brand Creativity in the Creator Economy?
Heading into 2025, as more advertising dollars are poured into the industry than ever, we’re seeing marketers move away from brand storytelling and toward a scaled, transactional approach.
-
Five Ways Experiential Can Put the Sparkle Into Holiday Shopping
The holiday shopping season has become somewhat of an endurance test with some seasonal offers starting even before the hallowe’en decorations have been dusted down.
-
Turning Small Gestures into Big Wins: The Role of Personalized Engagement in Marketing
By Charlie Fletcher, Freelance Writer There isn’t a successful company out there that will tell you to treat everyone in your audience the same. Why? Because doing this almost guarantees you connect with no one in your audience, let alone persuade them to take action and purchase something. Personalized engagement is the only way to go if you want to…
-
Pop-Tarts Sends Three New Edible Mascots — Including a Mystery Flavor — To The Pop-Tarts Bowl
What’s better than one edible mascot? Three edible mascots, according to Pop-Tarts — and we’re in agreement! The Pop-Tarts Bowl is back on December 28, 2024. This time, it’s triple the Crazy Goodness with three new Edible Mascots Game Day-bound.
-
Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising
Adam Roodman, GM of Yahoo DSP, shares his perspective on what the year ahead will look like for digital advertising.
-
The End of Cookies Is the End of Understanding
Shopping, browsing, learning and playing online doesn’t have to feel like you’re being taken advantage of by cookies. Instead, every experience should feel like it knows you and understands how best to serve you.
-
The Attention Economy: Why Brands Are Missing Out on the Open Internet’s Untapped Opportunity
In the attention economy, the brands that can not only capture but sustain consumer engagement will be the ones that succeed. Now is the time to lean into the open internet, harness the power of video, and rethink how we define and measure success in this evolving landscape.
-
Forget Cookies: Why Guess When Consumers Will Tell You Exactly What They Want?
With new tools and platforms, collecting and leveraging zero-party data has never been easier—or more impactful. It’s time to embrace this new era of marketing, where your customers tell you exactly what they want, and you deliver with precision and authenticity.
-
Get Ready for Generative UI: Why the Future of AI Lies Behind Intelligent Interfaces
Ultimately, as LLMs advance, intelligence itself is becoming a commodity. For businesses seeking competitive advantage, the key differentiator will be about using GenUI to shape that commodity to solve the right problem in the right way.
-
How Do Brands Really Get Effective CPMs?
By measuring genuine engagement with key moments rather than surface-level metrics, brands can build advertising strategies that deliver real value across platform boundaries.
-
Great Advertising is Simple, Just Make Great Ads
In this industry where technological advancements are booming and we’re constantly being introduced to new touchpoints, it can be hard to focus on the simple truths of building great ads.
-
And That’s the Way It Is: AI Wants to Be Your Walter Cronkite
How we determine what’s truly important will shape the future of how we interact with information — and each other.
