The past year has significantly accelerated the shift to digital and cemented new consumer behaviors. But what changes will be lasting, and how can finance marketers be ready for what’s next? This track will cover how superior digital services are changing the basis for consumer trust, and it will highlight how leading marketers are accelerating digital transformation to meet this change.
Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce.
By leveraging retail data alongside advanced targeting, it’s become a key force in marketing, enabling brands to reach customers at critical touchpoints in their purchasing journey.