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If 2025 was a year of change in the marketing world, 2026 will be even more transformative. We can anticipate significant leaps in AI, which will extend to creative decision-making, media targeting, and influencer marketing.
Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
In the age of AI and fragmented media, the challenge is not to replicate the “tipping point” of the past, but to forge new paths to influence, crafting compelling stories, building genuine relationships, and embracing the power of human creativity.
Fortifying talent and client relationships, specialized CRM tools place the thought of “I’d like to stay in touch,’ into decisive action – allowing contact information to be updated at the speed of a new hire.
Transforming digital advertising starts with those who can break free from this conventional thinking and lead the way.
Developing a unique and notable expertise, being ready to share it, and cultivating a community of followers are key steps to becoming a sought-after thought leader.
Before you can sell anything, you must establish trust, and credibility. That’s exactly what Aversano sought to do for The Cigna Group.
Consumers crave to connect face-to-face, not just within online communities. Sephora, Lululemon, Selleb and Tecovas are standout examples of brands tapping into this human impulse.
What’s they key to a successful influencer campaign? Keep things simple, stay flexible and always have a backup plan. Nail those, and your brand could be next in line for a viral moment.
Creating memorable campaigns requires strategic planning that begins with collaborative ideation and culminates in tangible brand experiences.
Marketers who embrace this shift by reframing purchases as smart investments, offering small luxuries that still feel attainable, and aligning with deeper consumer values will win.
Brands that fail to see that aren’t just outdated – they’re actively choosing to lose. The money, the influence, the future of spending power is right in front of us.
By identifying the core memories that their customers want to ignite, and by bringing them into the modern age with a fresh and relevant take, brands can evoke the positive emotions that come flooding back when reminiscing about simpler and fondly remembered times from our childhood.
With UK box office revenue totalling £979 million in 2024 and strong prospects for 2025 across both cinema and VOD streaming, the industry presents a wealth of opportunities for brands.
