In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
BRANDS + MARKETERS
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As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
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AW SHORTS – BRANDS + MARKETERS
In the end, the brands that embrace this reality, that push past the status quo, will be the ones that redefine pharma advertising for good. The stakes have never been higher. The potential for breakthrough work is enormous.
With memorable takeaways that blend utility and appeal, brands move from a fleeting impression to a lasting presence, staying top-of-mind long after the trade show is over.
Enacting customer-centric privacy controls builds trust, further improving brand reputation. These policies can attract more customers.
While the 9:16 format may present some novel creative challenges, the potential for brands to improve performance and drive meaningful results is significant.
By Kim Lawton, Founder and CEO of Enthuse Launching a product is just the beginning…
The advertising sector fuels the UK economy. When a pound is spent on advertising it adds six to UK GDP, according to Deloitte. By boosting the influx of diverse talent we’re not just future-proofing our sector, we’re safeguarding the financial health of the country.
Adults 50+ want to live life to the fullest, and having a pet is an important part of the 50+ lifestyle. Pet owners over 50 spend significant time and money to ensure their pets are happy and well cared for, so that their pets can live their best life, too.
We believe that brands, platforms and agencies all play a part in shaping the future of social media—that brands can help steer social media towards a more positive, authentic future is the driving force behind our work.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
As I wrap up my season 4 viewing and start to dream of season 5, my ask to Netflix is to give a little screen time to some of the unnamed number-crunching-data-loving associates at Agence Grateau. Data people are some of the best people.
While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.
In this interview, the Head of Retention at Medialab discusses the importance of customer retention, effective strategies, and the role of technology and data in driving long-term customer engagement.
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