The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
BRANDS + MARKETERS
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By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within…
The shift required is not complicated, even if it demands more intention.
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AW SHORTS – BRANDS + MARKETERS
Connection today is built in the moments that matter—across screens, shelves, and shared culture. This conversation explores how brands are creating emotionally resonant, consistent experiences that inspire trust and loyalty, meeting consumers where they are—from retail shelves to digital screens.
A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.
In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.
Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions.
From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today’s sports economy.
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships.
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.
Leading platforms, agencies, and strategies that have harnessed the awesome power of influencers and creators to move consumers in ways that no other medium can.
Join us for an illuminating discussion on the Private Equity view of the state of the media and advertising deal market, current investment themes, and AI’s impact on the industry with two of the industry’s leading investors, Lucy Dobrin from Providence Equity and Eric Franchi from Aperium Ventures moderated by Richard McDermott Managing Director Rosenblatt Securities media and advertising investment banking group.
Attention has become one of the most valuable currencies of the 21st century — but are we earning it or just shouting louder?
What do Travis Scott, Daft Punk and Abba have in common?
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