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By Sandra Wagner, CEO, AuraVeo Marketing has become increasingly dependent on platforms that brands do not own. Algorithms shape visibility, attention is fragmented across countless channels, and every campaign competes for a…
Technology may reshape how work gets made, but the future still belongs to those who understand people best.
The irony of modern marketing is that the more efficient campaign execution becomes, the more valuable distinctiveness becomes.
Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now.
As non-alc goes mainstream, design and marketing aren’t just selling a new kind of drink, they’re building the category from the ground up.
In a world of fragmented channels and the pressure to prove marketing ROI, brands need to move beyond proxy metrics, simple integrations, and periodic optimizations. This panel reveals how leading brands are unleashing a powerful new combination: next-gen TV measurement and AI.
In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians—they’re growth architects.
As the industry shifts toward an AI-first reality, are traditional creative models still built to win?
Stop marketing to outdated segments. It’s likely your audience is built on yesterday’s data.
In today’s volatile economic climate marked by inflation, rising interest rates, and tariffs, consumer behaviors are rapidly evolving. Shoppers are seeking more value, and they’re increasingly selective about where they spend their money. Learn how these leading brands attract customers, drive sales, and build long-lasting loyalty, and how you can too.
Transformational change isn’t just possible—it’s probable according to Jacqueline Corbelli—pioneering AdTech founder, UN changemaker, and author of Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change.
With roots tracing back to an initial investment of $500 back in 1982, Vera Bradley has long been known for its iconic patterns and deeply loyal fanbase. But in a rapidly shifting cultural landscape, how does a heritage brand evolve to remain relevant and still resonate with its original generation of fandom perennially?
As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. Creative and media agencies have operated separately and together. What works best??
What does it truly mean for a brand to show up authentically in today’s media landscape?
The journey to a new home begins with a dream.
