Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
BRANDS + MARKETERS
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We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
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AW SHORTS – BRANDS + MARKETERS
Forecasting the hottest gifts and trending recipes for the holiday season used to be straightforward: just check magazines or TV shows, where content was created months in advance.
New agency amplifies Horizon Media’s commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement
By focusing on authentic human interactions at the core of their strategy, brands can foster meaningful connections and build loyal communities on TikTok. That’s how brands play the social media long game to win.
If Jaguar wants to course-correct, it’ll need to do more than ride the wave of modern design. It’ll take serious work to listen to its customer base, rebuild trust, and reclaim the emotional resonance that made its brand roar in the first place.
A Q&A With Amanda Williams, Senior Director, Client Experience & Integrated Strategy, Parallel Path, Boulder, CO
Heading into 2025, as more advertising dollars are poured into the industry than ever, we’re seeing marketers move away from brand storytelling and toward a scaled, transactional approach.
By Charlie Fletcher, Freelance Writer There isn’t a successful company out there that will tell…
By measuring genuine engagement with key moments rather than surface-level metrics, brands can build advertising strategies that deliver real value across platform boundaries.
In this industry where technological advancements are booming and we’re constantly being introduced to new touchpoints, it can be hard to focus on the simple truths of building great ads.
In 2025, the ability to navigate uncertainty with confidence will separate the leaders from the laggards.
These unreachable destinations ignite imagination. With the right stories and tech, they can become symbols of aspiration. The challenge is balancing adventure with responsibility, encouraging sustainable travel while protecting these extraordinary places.
If charities are to continue to garner the donations needed to further the causes they champion, a new approach to brand suitability is vital.
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