In a noisy, metrics-driven world, brands that master storytelling will do more than convert – they’ll connect. And connection is what drives sales, repeat purchase, and long-term growth.
BRANDS + MARKETERS
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Brand marketers should explore how real-world influence networks and word-of-mouth hotspots enable more effective omnichannel strategies. Understanding group behaviour is the skeleton key to unlocking full-funnel growth.
We spoke with Michael Pavone, the CEO and Founder of Philadelphia-based food and beverage marketing agency quench, about what he’s seeing in 2025 so far and what that might portend for 2026.
AW SHORTS – BRANDS + MARKETERS
Adults 50+ want to live life to the fullest, and having a pet is an important part of the 50+ lifestyle. Pet owners over 50 spend significant time and money to ensure their pets are happy and well cared for, so that their pets can live their best life, too.
We believe that brands, platforms and agencies all play a part in shaping the future of social media—that brands can help steer social media towards a more positive, authentic future is the driving force behind our work.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
As I wrap up my season 4 viewing and start to dream of season 5, my ask to Netflix is to give a little screen time to some of the unnamed number-crunching-data-loving associates at Agence Grateau. Data people are some of the best people.
While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.
In this interview, the Head of Retention at Medialab discusses the importance of customer retention, effective strategies, and the role of technology and data in driving long-term customer engagement.
As content and commerce merge, we must act. Let’s create unforgettable experiences that captivate audiences and drive sales. Let’s dive into this thrilling new frontier. Here, innovation meets impact and every interaction sparks joy.
As we countdown to the 2026 World Cup, the evolving soccer culture in the U.S. presents thrilling opportunities for publishers and advertisers.
The more we shift our focus, the more we will also embrace new technologies and innovations that push towards these deeper goals and metrics. Let’s hope that this positive change in the US becomes the driving force for the next era in advertising.
With election season approaching and a polarized market, along with a very crowded and expensive ad space, advertising in mobile gaming has never made more sense.
Ad resonance is more than just another marketing metric; it’s a vital driver of crucial…
In this piece, we’ll speak to experts who explore how these tactics can transform holiday marketing and why they should be front and centre in any brand’s strategy as we approach the most wonderful time of the year.
