Creator marketing doesn’t reward optimization, it rewards rigor.
BRANDS + MARKETERS
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When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
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AW SHORTS – BRANDS + MARKETERS
From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today’s sports economy.
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships.
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.
Leading platforms, agencies, and strategies that have harnessed the awesome power of influencers and creators to move consumers in ways that no other medium can.
Join us for an illuminating discussion on the Private Equity view of the state of the media and advertising deal market, current investment themes, and AI’s impact on the industry with two of the industry’s leading investors, Lucy Dobrin from Providence Equity and Eric Franchi from Aperium Ventures moderated by Richard McDermott Managing Director Rosenblatt Securities media and advertising investment banking group.
Attention has become one of the most valuable currencies of the 21st century — but are we earning it or just shouting louder?
What do Travis Scott, Daft Punk and Abba have in common?
Want to know everything about the hottest emerging ecosystem out there?
A huge challenge in modern advertising is truly understanding your audience beyond static data.
There is perhaps no more challenging question confronting publishers than the path forward in the zero-click future of Google’s AI Overviews.
The algorithm surfaces unfamiliar or niche content that hooks young people — turning passive curiosity into obsession.
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