BRANDS + MARKETERS
Presented by
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Planning Ahead For the Performance Plateau
The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now. -
DMEXCO 2026: AI Hype Is Out. Proof Is In
DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance. -
Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset.
AW SHORTS – BRANDS + MARKETERS
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From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook
As another fall sports season gets underway, marketers should look beyond the biggest moments on the calendar without losing sight of their power. -
There Are No Shortcuts to Greatness
I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey. -
Is Brand Storytelling Dead?
The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity. -
Growth Has an Image Problem. It’s Time to Fix It.
Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists. -
Why Your Ideas Need To Be More “Meme”
As the old adage goes: “Keep it simple, stupid”. -
The Future of Advertising Belongs to Creative Systems, Not Creative Departments
Advertising has spent years borrowing the language of entertainment, but the more consequential change is happening behind the camera. Agencies are increasingly being asked to operate like studios, production companies are being invited into the creative process earlier, and creative leaders are finding that their jobs now extend far beyond deciding whether an idea is good enough to put in front of a client. -
The Publishers That Will Thrive Over the Next Century
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more. -
The Death of the Big Audience
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most. -
Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road
Some experiences are difficult to replicate, and live sport is unquestionably one of them. -
The Beautiful Lie: Is Modern Marketing Theory Giving Us Permission to Deceive?
Integrity must matter somewhere in the process and when the AI bubble bursts, which it will, we’ll be left with people without the skills or cognitive capability to find a way out of the problem. -
Growing Up Isn’t a Brand Platform
By Leah Brier Bienstock, Head of Strategy, Redscout Every August, brands compete to own back-to-school. The stories are thoughtful, optimistic, and emotionally resonant. Children are building confidence. Teenagers are discovering […] -
Three Ways to Use Creative As Your New Path to Performance
Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why.