The future of brand influence is not about the loudest single moment. It is about the longest presence.
BRANDS + MARKETERS
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Ultimately, the reason everyone has their own “flavor” of SPO is because SPO is not one-size-fits-all.
The future of performance marketing isn’t about choosing the right channel. It’s about understanding contribution and rewarding it accordingly.
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AW SHORTS – BRANDS + MARKETERS
Cheetos and Amazon Ads seamlessly integrated their strengths, leveraging the extensive consumer touchpoints across Amazon channels and the inventive storytelling of Cheetos.
Advertisers will need to take a moment of bravery and recognize that they need to break from the past and shift what they measure and value. The result will be a better Internet and better business results.
Brands that demonstrate how they’re keeping audiences rooted in what’s real – whatever that means to them – and supporting them from being overwhelmed amid an algorithmic apocalypse will resonate.
By Kristal Walton, SVP, CPG & Retail Industry If you work in marketing, especially tactical…
Once marketers and advertisers understand their audience’s activities across various digital domains, including things like social media, streaming, gaming and shopping apps (and TikTok of course!), they can use this intelligence to capture waning attention in the most effective way possible.
Knowing your enemy is one thing, having the courage to fight them is very definitely another. Courage manifests in different ways.
Becoming customer-centric and data-driven requires dedication, but the long-term rewards for your business are significant. Embracing a coherent, first-party data plan will help you to truly understand and serve your customers better.
Leveraging MMM can help marketers understand “hybrid” shopper journeys and the synergies between retail media and other channels, which has the potential to drive efficiency and unlock incremental ROI.
But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event.
In the evolving marketing landscape, OOH is a channel that is often overlooked and misunderstood. It is an iconic means to build brand awareness, but marketers should not be scared of adding OOH to their performance marketing strategies as well.
Consumers would prefer to browse social feeds, swipe through reels, or watch videos without interruption. Downtime is precious, and watching ads isn’t as entertaining as those other activities!
It’s not the first time the ad industry has been under pressure though and disruption is often necessary to drive evolution. It remains to be seen what the next few years for ad-based freemium hold but one thing’s for certain, it won’t look the same as it does today.
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