Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
BRANDS + MARKETERS
Presented by
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
Meaningful attention offers the possibility of finally getting inside the head of the shopper. We can’t afford to ignore it.
Business travel is back, and it promises some spectacular opportunities for learning and networking.
The big landscape theme for marketers today is the accelerating rate of change in all aspects of reaching customers. Media, customer touchpoints, distribution channels, and the appropriate and effective messaging about your brand are all in a constant state of flux.
Advertisers know where their spend is going and who they’re reaching, publishers can grow their revenues, and users get to see only the most relevant ads. It’s a win-win-win.
There will be bumps in the road – misunderstandings, communication and briefs that need to be clearer, individuals that cause friction, and a lack of structure that brings progress to a standstill.
What does the CMO of the future look like? Spoiler: busy with lots of weighty decisions.
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers.
Great marketing works. Having a fantastic product to market works more.
Here’s how marketing agencies can drive client growth and add value during tough times.
The people in charge at Twickenham need to take a look at the success story over at Lords.
In collaboration with Amazon Ads, Milk-Bone developed a distinctive, delightful campaign in 2022 that leveraged the power of Alexa for interactive audio ads and brand experiences.
A challenge brief is like an equation. It should be formula based and methodical at every step of the way. Internal and external perspectives must be considered to work through the challenge to find the solution.
Recent Articles
