BRANDS + MARKETERS

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Your New Favorite Show is on YouTube

This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.

AW SHORTS – BRANDS + MARKETERS

Is Your Sonic Identity, or Lack of, Sabotaging Your Goals?

A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.

The Magic of Pitch Theatre

While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.