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By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems, even the smallest design changes can provoke outsized reactions. Google’s recent Workspace icon redesign has sparked a…
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
Jilly Cooper’s Rivals has leapt from the page to the screen, bringing its delicious mix of sex, power, and 1980s English society drama to a new generation.
Creative remains the most critical component of effective advertising today.
Join us for a fireside chat with Rawdon Glover, Managing Director of Jaguar, as he shares a behind the scenes look at the reinvention of a great British brand.
Join Burger King UK’s CMO Katie Evans they explore the bold and buzzworthy Bundles of Joy campaign.
Paradise lifts the lid on the secrets, surprises and slog to success in a Founders Face Off with Cano Water.
Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement.
With their first billion-dollar quarter, Pinterest has reached a new era. Their success is based on the performance product they launched over the last few years, which drives their users from inspiration to actually making a purchase.
Davina McCall and Paddy McGuinness are two of the UK’s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment – from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.
2024 was an exciting year for streaming services, with new players entering the market and new services launched, but we have only scratched the surface of the potential for audiences and advertisers.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
