BRANDS + MARKETERS

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Win $10,000 Worth of Media in OUTFRONT’s Holiday Sweepstakes

We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.

Certainty Is the New Creative Catalyst

As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.

Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum

Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.

AW SHORTS – BRANDS + MARKETERS

Cannes Lions 2023: Opportunities and Challenges from Industry Experts

This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry.

Planet Fitness’ High School Summer Pass Program: A Binge-Worthy Campaign for Teen Fitness

New work from Barkley provides teens free access to gyms, prioritizing physical and mental health

3 Mobile Strategies for Building Brands in 2023

Mobile apps have grown in relevance and popularity as a safe and effective way to interact with customers.

Customer Effort Score: What It Is and How to Use It

Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.

Roaring Into Cannes Lions Part 2: Industry Experts Anticipate the Unforgettable

As global leaders prepare to immerse themselves in the prestigious event, they are naturally curious about the trends and themes that will shape this year’s festival.

Why Blunt Brand Safety Tools Halt the Progress of Diversity

The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.

Why Creators Should Be the Center of All Brand-Side Marketing Strategies — Now and Moving Forward

I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.

Roaring into Cannes Lions: A Sneak Peek at the Industry’s Latest and Greatest!

We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.

Is Your Sonic Identity, or Lack of, Sabotaging Your Goals?

A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.