Ultimately, the reason everyone has their own “flavor” of SPO is because SPO is not one-size-fits-all.
BRANDS + MARKETERS
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The future of performance marketing isn’t about choosing the right channel. It’s about understanding contribution and rewarding it accordingly.
This isn’t just an AriZona story. It’s a warning for every brand navigating inflation, loyalty, and cultural relevance. When trust is part of your equity, protecting it isn’t optional—it’s the work.
AW SHORTS – BRANDS + MARKETERS
Consider the importance of a well-structured approach, and take the time to evaluate which platforms align best with your target audience and brand strategy.
For brands that take the lead and lean into the seven principles of the new economy lies an excellent opportunity for new growth, while brands who remain stagnant or do not move at speed will be left behind.
By automating laborious, time-consuming tasks, industry professionals will be freed to concentrate on what they do best.
With a tenth of global GDP accounted for by the travel industry, and many major destinations claiming revenues have already outstripped pre-Covid levels since the pandemic began to fade, it’s clear the sector is taking off again after being grounded for several years.
The evolution of targeting and measurement capabilities in TV advertising has provided marketers with an opportunity to execute campaigns with greater precision and measure their true performance.
Improving your financial decision-making boosts your confidence and helps you make strong choices that grow your business.
If budgets allow, these should be part of the strategy, but as long as you’re doing at least something to talk to your audience in a meaningful – and helpful – way, that’s a great step in the right direction.
Cannes Lions 2023 touched on many trends (from the rise of AI to bringing back…
Invest time and resources in developing your brand, and it will pay off in the form of increased customer loyalty and long-term business growth.
After another apprehensive quarter for the advertising industry, IPA Bellwether findings show resilient growth, including modest net Q2 budget uplift of 6.4% and revised forecasts that ad spend will only fall by 0.6% this year.
Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board.
Advertising week recently sat down with Bethenny about the balance of running a business and meeting political norms in today’s day and age.
