By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every impression. To…
BRANDS + MARKETERS
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The next phase of advertising will not be defined simply by who automates the bid best.
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
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AW SHORTS – BRANDS + MARKETERS
An intimate understanding of these audiences and cultures will shape the next generation of great consumer products, and the sports betting industry, too, is poised to experience its own revolutionary change in the coming years driven by Gen Z’s discrete tastes.
By continuing to invest in new creative technologies, automation processes, and activation platforms, marketers will be able to turn the challenges of the first half of the year into opportunities for the second.
By leveraging the potential of OOH and implementing innovative strategies, brands can connect with audiences on a deeper level and inspire action that yields more impactful results.
Consider the importance of a well-structured approach, and take the time to evaluate which platforms align best with your target audience and brand strategy.
For brands that take the lead and lean into the seven principles of the new economy lies an excellent opportunity for new growth, while brands who remain stagnant or do not move at speed will be left behind.
By automating laborious, time-consuming tasks, industry professionals will be freed to concentrate on what they do best.
With a tenth of global GDP accounted for by the travel industry, and many major destinations claiming revenues have already outstripped pre-Covid levels since the pandemic began to fade, it’s clear the sector is taking off again after being grounded for several years.
The evolution of targeting and measurement capabilities in TV advertising has provided marketers with an opportunity to execute campaigns with greater precision and measure their true performance.
Improving your financial decision-making boosts your confidence and helps you make strong choices that grow your business.
If budgets allow, these should be part of the strategy, but as long as you’re doing at least something to talk to your audience in a meaningful – and helpful – way, that’s a great step in the right direction.
Cannes Lions 2023 touched on many trends (from the rise of AI to bringing back…
Invest time and resources in developing your brand, and it will pay off in the form of increased customer loyalty and long-term business growth.
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