By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every impression. To…
BRANDS + MARKETERS
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The next phase of advertising will not be defined simply by who automates the bid best.
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
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AW SHORTS – BRANDS + MARKETERS
What do you do when life hands you lemons? Tay and Taylor from The Squeeze will show you how to make lemonade.
In an era where consumers are more connected and socially conscious than ever before, brands must move beyond surface-level inclusivity to truly resonate on a multi-cultural scale.
Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.
By Steve Cwik, senior writer and brand storyteller for RAPP Positive marketing strategies can foster…
TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.
If we learned one thing from this year’s Paris Olympic and Paralympic Games, it’s that we need more moments like it.
GPO Vallas and Ara Labs plan rapid domestic and international expansion to over 20,000 car top displays
We may live in an always-connected world, but that doesn’t mean employees should always be reachable. By following the above best practices, business leaders and managers can keep their team members operating at their highest levels, and their businesses will get a considerable boost in return.
If your brand chooses dialogue over monologue, engages authentically with its communities, remains ready to respond to its audience, and stays consistent with its own core truth, then you will have more than just a perfunctory social media presence. Instead, your brand will be part of the community and truly present.
Lead entrepreneurs have a critical role to play powering creative agencies through today’s competitive landscape.
Now the shockwaves have passed from Google’s latest announcement, it should be clear to all advertisers and agencies that even if the cookie isn’t cut off completely, its power will diminish over time.
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