Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
BRANDS + MARKETERS
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Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
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AW SHORTS – BRANDS + MARKETERS
We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.
If your current restaurant loyalty program is missing the data to launch these kinds of personalized retention campaigns, not all is lost!
This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry.
New work from Barkley provides teens free access to gyms, prioritizing physical and mental health
Mobile apps have grown in relevance and popularity as a safe and effective way to interact with customers.
Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.
As global leaders prepare to immerse themselves in the prestigious event, they are naturally curious about the trends and themes that will shape this year’s festival.
The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.
I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.
We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.
A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.
While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.
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