Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
BRANDS + MARKETERS
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By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
Marketing leaders do not need another year of chasing disconnected innovation.
AW SHORTS – BRANDS + MARKETERS
Ad resonance is more than just another marketing metric; it’s a vital driver of crucial outcomes. An Advertising Week New York 2024 panel featuring experts from MarketCast, the Nissan Motor Company, Priceline…
In this piece, we’ll speak to experts who explore how these tactics can transform holiday marketing and why they should be front and centre in any brand’s strategy as we approach the most wonderful time of the year.
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
Understanding the unique needs and wants of Gen X Women when it comes to beauty, fashion and lifestyle purchases.
Dive into the research behind e.l.f.’s “So Many Dicks” campaign and learn how diversity in business can drive real results.
Join Advertising Week’s Katie Ingram, in conversation with Lisa Martinez Gilpin, Google’s Director of Global Privacy Partnerships & Go-To-Market, as they discuss the Privacy Sandbox Initiative and how Advertisers must prepare now in order to thrive in the next era of online privacy.
Join our panel of advertising and communications luminaries for a discussion about reaching the pinnacle of your career and being inducted into the American Advertising Federation’s Advertising Hall of Fame and its impact on what comes next.
What do the Head of Digital Comms at The White House, the CMO of Autodesk, Meet Cutes, Hunter Prosper, and your favorite creators have in common?
In today’s digital landscape, consumer passion for movies, TV, sports, and music is stronger than ever, but how they engage has evolved.
Sphere is delivering game-changing brand moments to consumers in Las Vegas and around the world.
In today’s digital world, creators are more than influencers—they’re community builders, storytellers, and drivers of business growth.
As one of the world’s largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.
