BRANDS + MARKETERS
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Does Your Brand Need Explaining? It Might Be an Intelligent Brand
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market. -
The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined. -
The Interpretation Economy and How Brands Compete for Meaning
As AI, social platforms and creators begin answering questions on a company’s behalf, brand leadership has to move upstream
Recent Articles
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Does Your Brand Need Explaining? It Might Be an Intelligent Brand
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The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
-
Paid Search Doesn’t Need More Keywords. It Needs Better Boundaries.
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Retail Media Doesn’t Need More Ad Tech, Featuring Drew Cashmore of Vantage
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The Interpretation Economy and How Brands Compete for Meaning
AW SHORTS – BRANDS + MARKETERS
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The Next Creator Economy Won’t Be Built by Creators
Talent management is evolving from a business built around monetizing audiences into one increasingly concerned with turning expertise, reputation and trust into durable commercial infrastructure. -
Tough Love: What Brand Clients Wish Their Agencies Knew
Healthy relationships require consistent work. AI is accelerating and amplifying everything – the good, the bad and the ugly. -
Why the Best Brand Reps Are Starting to Look Like Educators
Marketers are shifting budget from paid media toward in-person reps because a single well-informed conversation now often outperforms another thousand impressions. -
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped. -
The Next Battle for Fan Attention Is Happening Inside the Venue
Oak View Group’s new partnership with BIG Digital points to a broader shift in sports and live entertainment, as venues turn physical spaces into flexible media environments capable of delivering fan engagement, sponsor activation and measurable value long after audiences walk through the doors. -
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board. -
The Problem Isn’t Needing More Data, but Knowing What the Data Is For
Are you measuring more than ever, but feeling less certain about what the numbers actually prove? -
Shape-Shifters: Escaping the Mass of Mediocrity
Fourth in a five-part series exploring the findings of the Brand Currency Index™ – a proprietary study by Social Element measuring the value of brands on social media. -
Every Brand Has a Social Contract; It’s Time to Articulate Yours
The three archetypes that make a brand’s relationship with its audience visible, and actionable. -
Fame Is Not the Same as Currency
Have you ever wondered how your brand stacks up against others on social – not just your competitors, but other industries? -
Catch Them Forever: How Pokémon Became the World’s Most Resilient Brand
Thirty years in, the franchise isn’t coasting. -
AI Personalization Has a Price Tag. Are You Charging the Right One?
Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.
Recent Articles
-
Does Your Brand Need Explaining? It Might Be an Intelligent Brand
-
The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
-
Paid Search Doesn’t Need More Keywords. It Needs Better Boundaries.
-
Retail Media Doesn’t Need More Ad Tech, Featuring Drew Cashmore of Vantage
-
The Interpretation Economy and How Brands Compete for Meaning