Better questions allow systems to produce better answers, and better answers lead to better decisions.
BRANDS + MARKETERS
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Global campaigns should be the most powerful work a brand produces. Yet somehow, they’re often the most forgettable.
Overreach can feel opportunistic very quickly, particularly when emotion is involved. Brands that navigate these situations successfully tend to share three characteristics.
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AW SHORTS – BRANDS + MARKETERS
The premium brand market is highly competitive making it crucial for brands to stand out. The vast majority of premium brands have a more serious slant to their creative work.
Devising a marketing localization strategy that accounts for all the above facts and automates key processes can help you save time and money.
It’s becoming increasingly clear that for brands to truly understand their audience, going back-to-basics is the most innovative approach to take.
Finding a sustainable, cost-effective way of reaching consumers, combined with closer relationships between advertisers and publishers, is where it all begins.
Brands have the opportunity to be the catalyst for a more equitable, balanced and ultimately more sustainable marketplace.
Newest iteration of the campaign features NHL phenoms Matty Beniers and Jack Hughes and shines a light on authentic fans pushing the envelope in their sports.
No matter where in the world, all consumers are very much the same. We are all wary of change. Happy enough with what we already have.
Audio offers a valuable combination of reach, relevance, and listener affinity — and it’s this combination that will drive sales and brand awareness going forward.
Here, we look at how different brands can successfully maintain customer satisfaction, and how in some cases this has been refreshed to put a fresh spin on it.
Campaigns are better when media and creative are planned together. With that being the case why does it happen so infrequently?
A Q&A with Tom Gray, Chief Strategy Officer, Imagination
To get a sense of the challenges of rebranding, we hit the (virtual) streets to hear from leaders in adland about their thoughts and experiences.
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