Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
BRANDS + MARKETERS
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We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
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AW SHORTS – BRANDS + MARKETERS
Your brand name: nothing will be used more often or for longer. It’s the cornerstone of your relationship with customers.
B2B marketing has the potential to be electrifying, and should no longer be paralyzed by a culture of conservatism.
According to data from Winmo, 31% of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023.
The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.
Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.
We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.
If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.
Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.
Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.
Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.
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