In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
BRANDS + MARKETERS
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As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
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AW SHORTS – BRANDS + MARKETERS
There is no one playbook that will work every time the economy shifts, so agencies need to prioritize nimbleness and adjust quickly to change.
If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.
So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.
Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.
Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.
Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.
McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative…
Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans
Highlights of the Google & YouTube presence at Advertising Week New York
Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.
Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.
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