The next phase of advertising will not be defined simply by who automates the bid best.
BRANDS + MARKETERS
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Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
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AW SHORTS – BRANDS + MARKETERS
Brands have the opportunity to be the catalyst for a more equitable, balanced and ultimately more sustainable marketplace.
Newest iteration of the campaign features NHL phenoms Matty Beniers and Jack Hughes and shines a light on authentic fans pushing the envelope in their sports.
No matter where in the world, all consumers are very much the same. We are all wary of change. Happy enough with what we already have.
Audio offers a valuable combination of reach, relevance, and listener affinity — and it’s this combination that will drive sales and brand awareness going forward.
Here, we look at how different brands can successfully maintain customer satisfaction, and how in some cases this has been refreshed to put a fresh spin on it.
Campaigns are better when media and creative are planned together. With that being the case why does it happen so infrequently?
A Q&A with Tom Gray, Chief Strategy Officer, Imagination
To get a sense of the challenges of rebranding, we hit the (virtual) streets to hear from leaders in adland about their thoughts and experiences.
We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.
Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.
As the strategies and practices of influencer marketing grow stronger by the year, unlocking the scope of opportunity require experimentation.
By focusing on the most financially empowered, marketers will be well equipped to drive next-generation vehicle sales.
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