The next phase of advertising will not be defined simply by who automates the bid best.
BRANDS + MARKETERS
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Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
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AW SHORTS – BRANDS + MARKETERS
We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.
If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.
Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.
Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.
Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.
To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.
By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was…
BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.
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