At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.
The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.
Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.
Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
How do brands test without wasting crucial budget and while efficiently identifying opportunities for progress?
Digital audio offers a variety of targeting options—all the way down to targeting by zip code
Ultimately, OOH advertising has historically received mixed reactions and reviews. Then came the pandemic.
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.
Financial brands are developing new ways to engage audiences with creative and fun content.
The reality is that Netflix will likely attract media spend that would have otherwise been destined for other AVOD services, cable, and broadcast.
“Avoid falling into the trap of looking and sounding like everyone else.” – GT Dave, Founder and CEO at GT’s Living Foods. Dave shares advice for brands and how Amazon Ads can help your business stand out.
