The next phase of advertising will not be defined simply by who automates the bid best.
BRANDS + MARKETERS
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Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
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AW SHORTS – BRANDS + MARKETERS
As ever, an omnichannel approach will be the key to success for omnipresent brands and the marketers that can build a complete picture of consumers without cookies will take the cake.
Alongside recognition that the next 12 months will likely bring more financial turmoil, there’s optimism about finding ways around challenges and harnessing emerging opportunities
Clinging to certainty is understandable, but not always the best route to survival in periods of turmoil.
Although times are uncertain, be certain you’re putting a proactive foot forward and making every customer connection count.
Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets.
There are so many types of creator programs to choose from when considering what works for you, including unpaid user-generated content all the way up to working with celebrities.
By leading across strategy, product innovation, smart use of data and creative transformation CMOs must craft the brand stories that build this critical trust.
A good place to start is your marketing and sales alignment, turning your people into Smarketers. Taking a Smarketing approach combines the strengths of both teams.
Right now, using an average makes it easier for publishers as they figure out how to incorporate attention into their product design, but eventually, we might get to a requirement for every ad placement.
Instead of obsessing over the most recent “first” to hit the market, we should start solving for the new rules of media; surrounding and embracing communities to cultivate the next generation of audiences.
Establishing and working up and down the funnel, aspect by aspect, by definition matures your operation.
By Nirosha Methananda, VP of Marketing at Influ2 The conundrum of doing more with less…
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