At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.
When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?
Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.
The idea of combining commerce-related initiatives across advertising, marketing and content is only a matter of time.
The advertising business needs to optimize and develop customer support, which is the key to building a successful software business today.
Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
How do brands test without wasting crucial budget and while efficiently identifying opportunities for progress?
Digital audio offers a variety of targeting options—all the way down to targeting by zip code
Ultimately, OOH advertising has historically received mixed reactions and reviews. Then came the pandemic.
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.
Financial brands are developing new ways to engage audiences with creative and fun content.
