BRANDS + MARKETERS

BRANDS + MARKETERS AT AWEUROPE 2025

AW SHORTS – BRANDS + MARKETERS

Perfect Merger

2 Become 1: The Art of the Perfect Merger

High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.