When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
BRANDS + MARKETERS
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Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
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AW SHORTS – BRANDS + MARKETERS
As traditional feature or benefit differentiators fade, marketers must imagine novel ways to captivate consumers in order to stand out, and to maintain their relevance.
Contextual targeting is resurgent. But that doesn’t mean it’s the same contextual advertising that hit the web two decades ago.
Fail to pay due diligence, and when June comes around you’re left slapping a rainbow logo on your standard products and hoping for the best.
Exness, the world’s largest retail market-maker, recently unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader.
Advertising has often been regarded as one of the most exciting industries to work in.
At LinkedIn, we want to connect more people to opportunities by empowering them to use LinkedIn to tell their unique stories.
Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.
In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience.
How can greater connectivity unlock value for brands?
Preview and the headline findings from groundbreaking new research.
Join this look into the world of Coca-Cola with this intimate conversation with Coca-Cola Marketing President & Europe CMO Javier Meza.
How contextual creative can be used to amplify brand messaging.
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