BRANDS + MARKETERS

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Five Ways to Win in Advertising’s Outcomes Era

By focusing on these five areas, advertisers can unlock the full potential of the open internet. In so doing, they can make every impression, every signal, and every dollar deliver real business value. 

AW SHORTS – BRANDS + MARKETERS

From Community to Commerce: Why Snapchat Converts

Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.

Q&A with Rob Rakowitz, Head of Marketing at Vidmob

We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.