Influencers Are Dead. Long Live Influence

The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.

Don’t Make an Ad, Tell a Story: Here Are 4 Ways Brands Can Think Like an Entertainment Studio

Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.

Why the Best Marketing Feels Unfair

We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.

AW SHORTS – BRANDS + MARKETERS

The Social Media Mirage: Do You Understand the Commercial Value of Social Media?

The brands that thrive on social won’t be the ones chasing trends or chasing likes. They’ll be the ones that connect content to commercial impact and prove it.

Women Wield the Wallet—and Marketers Need a Wake-Up Call

The marketers who take the time to understand, respect, and speak directly to women—across generations—are the ones who will build loyalty, love, and long-term market share.

We’re Here, We’re Queer, We’re Paying Attention: The Long-Term Risks of Brands Abandoning the LGBTQ+ Community for Short-Term Gains

As your brand looks to the future, know who you are, stand strong by your value commitments, and don’t fall into the trap of risking long-term brand meaning.

Loneliness: The Crisis Brands Keep Ignoring

We work in an industry that shapes how people experience the world, and we know that comes with responsibility. Let’s bravely think about what we can do about loneliness.

Stop Marketing by Age Group. It’s Making You Irrelevant.

Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.

Why the Traditional Agency Model Has to Change

When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?

If You Walk Away From the LGBTQ+ Community, You’re Handing Your Competitors the Future

Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.

Outcomes, AI, and CTV: The Real Signals From Cannes 2025

The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.

Ad Tech Can’t Seem to Shake Its One Key Problem: It’s All Hat, No Cattle

Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.