BRANDS + MARKETERS

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Your New Favorite Show is on YouTube

This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.

AW SHORTS – BRANDS + MARKETERS

From Community to Commerce: Why Snapchat Converts

Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.

Q&A with Rob Rakowitz, Head of Marketing at Vidmob

We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.