BRANDS + MARKETERS

BRANDS + MARKETERS AT AWEUROPE 2025

Creative Ambition is a Business Strategy

Instead of asking “what’s the minimum we can do to get this out the door?”—ask “what’s the sharpest, most emotionally resonant idea we can build a world around for our brand?”

AW SHORTS – BRANDS + MARKETERS

Q&A with Rob Rakowitz, Head of Marketing at Vidmob

We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.