In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
BRANDS + MARKETERS
Presented by
As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
The race for Black Friday spending may be more frenetic than ever this season, but businesses of all sizes have an opportunity to change direction. By identifying what matters most to them, brands lay the groundwork for lasting brand affinity and positive change.
Most would probably know the Star Wars opening theme. However, only the diehard fans would be able to sing Leia’s theme, or even the more widely used, Force Suite.
Facebook has become the mainstay advertising venue for fashion brands. If you ask why the digital marketer will say it works the best.
Thanks to digital burnout and continuous partial attention, remote meetings can feel unproductive. Here’s how to get your remote or hybrid team back on track.
The endemic-era’s digital focus makes it easy for brand advertisements to get lost in the sea of commercials, sponsored posts, and constant notifications.
As we approach the Christmas period, we are likely to see our inboxes snowed under by a steep influx of emails that advertise gifts and services. In order to stand out from the crowd, it is crucial to plan your email marketing with close attention to detail.
As summer plans give way to changing weather, it’s time to start preparing for another holiday shopping season. After a pandemic year, retailers are counting on strong consumer spending to drive revenue and provide momentum into the new year.
B2B audiences are people, not robots. Do not treat them like machines.
In the following Q&A, we chat with Isha Sesay, OkayMedia CEO and former CNN journalist, to get her thoughts on the rise of female leaders in media, emerging media trends that could make an impact in 2022 and more.
The pandemic created a variety of shifts for destination marketers. Drive markets increased, while fly markets went way down, then transitioned into a bumpy recovery.
People know Venus Williams as a tennis champion and Olympian. However, they may not know her as an entrepreneur. As it turns out, Venus is passionate about tennis and design.
Recent Articles
