We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.
BRANDS + MARKETERS
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At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.
These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
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AW SHORTS – BRANDS + MARKETERS
With feed scrolling the new browsing, how we capture, benchmark and improve on ‘Attention’ optimisation as integral to the planning approach will have major ramifications for proven and consistent client value.
Trends identified show sales enablement as top priority while staffing issues and too many demands are key challenges; nearly 90% will use external expertise to execute B2B product marketing initiatives in 2022
Brands need to meet the growing expectations of consumers to keep them engaged.
Meet John Denny, VP of Ecommerce and Digital Marketing at CAVU Ventures. Watch as he talks about the opportunities and challenges in the CPG and Grocery space, and how Amazon Ads can help grow your business.
Consumers want to buy from trustworthy brands that share their values. Marketers want transparency into the effectiveness of their marketing.
If all stakeholders can elevate the marketing process automation conversation, there is no limits to what we can accomplish.
We don’t need to allow curse-like fears to hinder the dreamers of our industry. Marketers are all creative people, so let’s act like we truly care about creativity.
Brand safety in practice feels anything but personal — an endless problem with layers upon layers of confusion, oversimplifications, and reactive responses.
Why brands need to start bringing people back into the shopping process
Studying the emotional relationships customers have with both your brand and your competitive set is the first step to pulling together your next marketing playbook.
As uncertainty becomes increasingly certain, and change is inevitable, marketers must assess and adapt to achieve the best business performance.
Now that people have spent a couple of years doing more online shopping and business online, consumers have higher expectations that digital experiences work well.
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