With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
BRANDS + MARKETERS
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DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
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AW SHORTS – BRANDS + MARKETERS
There is nothing like a pandemic lockdown to induce some much-needed introspection. For some, it manifested as a deeper focus on quality family time, rediscovering the outdoors, or picking up a new hobby.
A decade of “roaring 20s” celebration is possible, but it’s not here yet. If the needs of the smallest firms are not perfectly aligned with the needs of the largest—their recovery won’t be, either.
The German market has a reputation for being a little slower to develop than other parts of the world, with a longer adoption cycle for new products/features, hesitancy to work with international players not based in Germany, and sensitivity around data privacy.
The TV landscape is in a state of transformation, as is the advertising that powers it. Applying our industry’s standard “shiny new object” lens to what’s happening in TV right now does the reality of the opportunity a disservice. Here’s why.
Working as part of an agency roster is tough at times, but it can equally be exciting. At Dog, we’ve had over 20 years of practicing how to navigate and get the best out of cross-agency partnerships and learned a lot along the way.
Investing in stocks, I recently found out, is hard. The silver lining to my failed day trading career is that I realized there are some striking overlaps between investing and brand strategy.
It’s not often a news story unites so many diverse figures and groups across society. But from Boris Johnson, Jeremy Corbyn and Prince William to football pundits, ex-players, current managers and rival football fans across the land, the world spoke up together this week against the newly proposed European Super League. And the answer was categorically, no.
Athletes, musicians, influencers, even business people of different stripes have curated their images in such ways that their successes can be viewed through the lens of successful marketing.
In this piece, we’ll take a look at some of the latest statistics on video marketing for 2021. By the end, you’ll hopefully see all that video can do for your business.
It’s a crucial part of operating any business that you understand your target audience. They’re the people that will keep coming back, offering avenues for free promotion and reassurance your products and services are appealing.
In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another.
Social media plays a very important role for businesses in almost every industry. It offers them several benefits from expanding their reach, to building a community and dozens of others. It gives you instant access to your customers and helps keep them engaged with your company.
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