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The Persuasive Power of Social Norms in Marketing

When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.

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5 Strategies to Help Protect Your Brand in Social Media

As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.