When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
BRANDS + MARKETERS
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Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
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AW SHORTS – BRANDS + MARKETERS
Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names.
A Conversation with Victor Lee, President of Advantage Unified Commerce
The idea of combining commerce-related initiatives across advertising, marketing and content is only a matter of time.
The advertising business needs to optimize and develop customer support, which is the key to building a successful software business today.
Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
How do brands test without wasting crucial budget and while efficiently identifying opportunities for progress?
Digital audio offers a variety of targeting options—all the way down to targeting by zip code
Ultimately, OOH advertising has historically received mixed reactions and reviews. Then came the pandemic.
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