A Q&A with Ivan Doruda, CEO, MGID
BRANDS + MARKETERS
Presented by
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
By David Graham, COO, Mobsta The advertising industry already operates within an overwhelming volume of…
AW SHORTS – BRANDS + MARKETERS
I started work at Little Colossus (owned by UnLtd) at the start of 2020 and I officially became the General Manager in July. MOOD tea is the first brand we have launched as Little Colossus.
There’s something to be said for giving your target market a say in the development process, from a marketing perspective or otherwise.
Why follow one track only when you can combine the best of all worlds to maximize returns. This is how you build a real B2B brand that you can actually take to the bank.
Hardhat is an agency that works to marry the best of creativity with an understanding of the ins and outs of human behaviour. Here, Co-Founder Dan Monheit gives us an insight into how he uses psychology to fuel creative output.
There are good reasons that content has long been considered the rightful king. When well placed and targeted, it has the primal ability to connect and spark consumer engagement, both short and longer-term.
As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.
Every decade or so there is a public service ad campaign so iconic that it defines the time in which it was made. The new ‘It’s Up To You’ campaign, aims to educate Americans about the COVID-19 vaccines and will almost certainly be the defining campaign for the 2020s.
Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.
The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.
A key goal for any business is brand loyalty. While one-off sales are always positive, it’s a loyal customer base and repeat business that truly sets a brand up for success.
Reactive marketing is the effort by brands to quickly produce content that responds to a current event, talking point or faux pas in a clever or thought-provoking way. It has roots in the newsprint advertising industry, but social media has been instrumental in its meteoric rise.
The way brands excite consumers may have changed due to the physical, in-person limitations of the pandemic, but it doesn’t mean people aren’t looking for ways to recreate the experiences they had with their favourites pre-COVID-19.
