The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
BRANDS + MARKETERS
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Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
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AW SHORTS – BRANDS + MARKETERS
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.
Only time will tell how prevalent and enduring these architectural and experiential shifts may be, but for now ‘quiet luxury’ — at least in some parts of the premium category — seems to be making quite the statement.
At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
With their first billion-dollar quarter, Pinterest has reached a new era. Their success is based on the performance product they launched over the last few years, which drives their users from inspiration to actually making a purchase.
In the age of AI and fragmented media, the challenge is not to replicate the “tipping point” of the past, but to forge new paths to influence, crafting compelling stories, building genuine relationships, and embracing the power of human creativity.
Fortifying talent and client relationships, specialized CRM tools place the thought of “I’d like to stay in touch,’ into decisive action – allowing contact information to be updated at the speed of a new hire.
Transforming digital advertising starts with those who can break free from this conventional thinking and lead the way.
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