Dark Marketing 101: What You Need to Know

image of woman and electronic graphics

By Noam Harel, CMO, BrandTotal

Dark marketing is a common practice used by everyone from Apple to Nike. But what is it?

To put it simply, dark marketing is the practice of publishing sponsored advertisements that only a certain group of people can see. They’re private and hyper-targeted to the niche audiences they were intended for, and nobody else can see them. It has become extremely common in recent years, and