Dark Marketing 101: What You Need to Know

image of woman and electronic graphics

By Noam Harel, CMO, BrandTotal

Dark marketing is a common practice used by everyone from Apple to Nike. But what is it?

To put it simply, dark marketing is the practice of publishing sponsored advertisements that only a certain group of people can see. They’re private and hyper-targeted to the niche audiences they were intended for, and nobody else can see them. It has become extremely common in recent years, and

SIGN UP TO SKILL UP
The All Access membership allows you to discover 500+ hours of best in class thought leadership