Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying cars online or choosing to purchase an electric vehicle, are now becoming mainstream. In this session, Miran Maric, U.S. Chief Marketing Officer of Asbury Automotive Group will share his perspective on the five key trends transforming the industry.
Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce.
By leveraging retail data alongside advanced targeting, it’s become a key force in marketing, enabling brands to reach customers at critical touchpoints in their purchasing journey.