How to Be Ready for Holiday Shoppers This Year

Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.

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Why Brands Are Moving Audience Research In-House

The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years.

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Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas

The advertising technology industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser.

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Data Spotlight

Focus on Brands & Agencies

Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.

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How to Be Ready for Holiday Shoppers This Year

Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.

0 Shares

Why Brands Are Moving Audience Research In-House

The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years.

0 Shares
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