While we have never completely relied on third-party cookies – by offering Commercial Mix Modelling we don’t need them to measure effectiveness – we are indirectly affected.
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The modern age heavily features information overload, with constant competing demands for our attention and patronage.
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With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers.
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The ground is already shifting when it comes to cookies. During this transition period, I thought it might be helpful to share a bit about our approach to cookies (or the lack thereof).
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The move to a cookieless world isn’t like the dozens of other tech pivots that have kept publishers on their toes in recent years. This isn’t just a bridge to be crossed when publishers come to it. This move is the big one.
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The ‘old’ has become new once again for TV and video advertising. As a premium environment, traditional TV has historically given advertisers a much greater reach using contextual targeting; with campaigns based around content.
Customer behaviors and attitudes are always shifting, and the businesses that are best positioned to understand, reach, and market toward those shifts are the ones that will succeed in scaling revenue.
Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign.
From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.
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Data Spotlight
While we have never completely relied on third-party cookies – by offering Commercial Mix Modelling we don’t need them to measure effectiveness – we are indirectly affected.
Read More → The ground is already shifting when it comes to cookies. During this transition period, I thought it might be helpful to share a bit about our approach to cookies (or the lack thereof).
Read More → The move to a cookieless world isn’t like the dozens of other tech pivots that have kept publishers on their toes in recent years. This isn’t just a bridge to be crossed when publishers come to it. This move is the big one.
Read More →
Customer behaviors and attitudes are always shifting, and the businesses that are best positioned to understand, reach, and market toward those shifts are the ones that will succeed in scaling revenue.
Read More →
The advertising technology industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser.
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As Google prepares to move forward with testing FLoC – a.k.a. phase two – the digital industry is encouraging brands to use this time for exploring, testing, and evaluating all the alternative tracking solutions.
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There’s been a tremendous amount of upheaval in the ad industry recently.
Read More →Focus on Brands & Agencies
The modern age heavily features information overload, with constant competing demands for our attention and patronage.
From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.
Being prepared or not for the seasonality of your industry can see your sales and revenue skyrocket or take a turn for the worse – let’s hope it’s not the latter!
Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.