Choosing the right demand partner is important to ensure your business is running smoothly, cash flow keeps coming, and you aren’t being taken advantage of through sneaky clauses or unfair terms.
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By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most…
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Commitment means seeing things through to the finish line with the same energy you started with, and then keeping pace after.
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In a progressively digital world, 46% of respondents reported that at least 20% to 30% of their holiday sales will come from online channels.
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To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Company, and 25 industry trailblazers on the Open Creative Project
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The global brand and marketing industry is in the throes of rapid transformation, one where creative is poised to be the last unfair advantage.
Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.
Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.
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From the Pages of PopIcon
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!
We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.
We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!
Spotlight on Culture
By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most…
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Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.
Read More →
There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic.
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Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.
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I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.
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The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.
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By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.
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