As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
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Take these steps to start thinking and acting like a trusted leader
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From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention.
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All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.
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As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space.
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She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.
Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users.
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.
There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves.
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She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.
Gatsby and Blocky are two best friends with incredibly unique backstories. Anyone, whether you’re in the crypto space or not, can relate to them. Let’s learn more about each character!
The Gecko’s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.
Take a gander at the new global ad campaign for Emirates starring its latest brand ambassador. Choose to “Fly Better.”
Spotlight on Culture
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
Read More → Take these steps to start thinking and acting like a trusted leader
Read More → From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention.
Read More → All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.
Read More →
There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves.
Read More →
Looking ahead to the next decade, I know there will be a time when reinvention is needed again. And amidst the changing tides, I’ll be anchored by these foundational learnings.
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Platforms need to adapt and change, allowing Gen Z to express itself freely without fear of being labeled or too rigidly placed within demographics.
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