Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.
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Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?
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What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already.
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While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media.
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Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement
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The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.
12 steps executives can take to hold toxicity at bay and put good karma into the universe.
Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products.
Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.
Recent Articles
Brands & Agencies Spotlight
Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?
Read More → Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement
Read More → Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.
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And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy!
Read More → We kick off our 4-part AWNewYork Twitter Chat series with Nielsen discussing The Elements of a Great Brand.
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By Steven Piluso, EVP, Managing Director, Strategy, OMD USA If you work in a media…
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By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies…
Read More →Focus on Brands & Agencies
Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?
Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement
Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.
And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy!