Immersion is Far More Than a Personal Playlist

Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.

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How Top Fashion Brands are Advertising on Social Media

According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity.

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Brands & Agencies Spotlight

Focus on Brands & Agencies

Why Attention is the Business We’re In

By Steven Piluso, EVP, Managing Director, Strategy, OMD USA If you work in a media agency, you’ve probably gotten this question from friends or family:  “So, what is it that you do…

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