High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
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The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture.
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With more activity than ever in the CTV marketplace, service providers and marketers alike must move quickly to ensure that they’re making the most out of AVOD’s golden moment.
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The historical dominance of the walled gardens doesn’t have to be forever. Industry dynamics in 2022 are uncertain and in flux.
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By 2024, Asian American buying power is projected to reach $1.6 trillion
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Thanks to advances in technology, engineering, and — perhaps most importantly — AI and ML capabilities, platforms and brands can individualize interfaces to meet users’ needs.
An effective measurement framework will give you the data to continue moving the business forward and serve your customers’ needs.
Will we all learn from Julia Child and start asking questions, listening, and responding with care and interest? As Julia proved, it’s a time-tested approach.
All in all, marketing to the masses is not an easy ordeal. There’s always a fine line between the audience a brand already has and banks on, and the recruitment of new audiences.
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From the Pages of PopIcon
Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys.
In the new season of Chicago Stories, “The Real Mad Men of Chicago” looks back at the golden age of advertising in Chicago and the hardworking group of Midwesterners that brought iconic campaigns and brand mascots to life.
How did Ollie become the mascot for a donut company? Read on to meet Ollie, learn about his origin story, and find out what it means to be part of “Quack Gives Back.”
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys”R”Us, is heading on a global tour in summer 2022.
Spotlight on Culture
By 2024, Asian American buying power is projected to reach $1.6 trillion
Read More →
All in all, marketing to the masses is not an easy ordeal. There’s always a fine line between the audience a brand already has and banks on, and the recruitment of new audiences.
Read More →
This interactive workshop will give you the tools you need to effect change in your visual communications to be inclusive and representative of the world around you.
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More accurately, authentically, and generously representing the Asian American community can help drive cultural change.
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If we truly want to make the world a better place through marketing, sometimes the best thing a brand can do is stand to the side and allow the companies that are truly changing the world to have the spotlight they deserve.
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Displays of solidarity are wonderful, but they mean nothing if we don’t put action behind them.
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Having a corporate DNA that crosses borders while maintaining unwavering respect for geographic differences in business practices and regulations is the winning formula to multinational growth.
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