Although times are uncertain, be certain you’re putting a proactive foot forward and making every customer connection count.
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To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.
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Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup.
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Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets.
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Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try.
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There are so many types of creator programs to choose from when considering what works for you, including unpaid user-generated content all the way up to working with celebrities.
Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.
Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.
We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.
Recent Articles
From the Pages of PopIcon
Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.
“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.
You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch?
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
Spotlight on Culture
Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup.
Read More → Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try.
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The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she?
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From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power.
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Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design.
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If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey.
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In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon.
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