From the Pages of PopIcon

PopIcon Design Evolution: Hootsuite’s Owly

If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot.

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What are Brand Mascots Tweeting About in Summer 2022?

Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.

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