The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors. But what changes will be lasting, and how can retailers be ready for what’s next? This session will uncover new shopping behavior insights, detail strategies for how retailers have successfully adapated, and outline what to do to be ready for the future.
Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce.
By leveraging retail data alongside advanced targeting, it’s become a key force in marketing, enabling brands to reach customers at critical touchpoints in their purchasing journey.