Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.
Only time will tell how prevalent and enduring these architectural and experiential shifts may be, but for now ‘quiet luxury’ — at least in some parts of the premium category — seems to be making quite the statement.
In the age of AI and fragmented media, the challenge is not to replicate the “tipping point” of the past, but to forge new paths to influence, crafting compelling stories, building genuine relationships, and embracing the power of human creativity.
Fortifying talent and client relationships, specialized CRM tools place the thought of “I’d like to stay in touch,’ into decisive action – allowing contact information to be updated at the speed of a new hire.
Transforming digital advertising starts with those who can break free from this conventional thinking and lead the way.
Developing a unique and notable expertise, being ready to share it, and cultivating a community of followers are key steps to becoming a sought-after thought leader.
Before you can sell anything, you must establish trust, and credibility. That’s exactly what Aversano sought to do for The Cigna Group.
Consumers crave to connect face-to-face, not just within online communities. Sephora, Lululemon, Selleb and Tecovas are standout examples of brands tapping into this human impulse.
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