BRANDS + MARKETERS

Presented by

AW SHORTS – BRANDS + MARKETERS

Creative Ambition is a Business Strategy

Instead of asking “what’s the minimum we can do to get this out the door?”—ask “what’s the sharpest, most emotionally resonant idea we can build a world around for our brand?”

The Persuasive Power of Social Norms in Marketing

When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.