The old playbook is being rewritten with intent as the new currency. Commerce media and AI-driven platforms are leveraging real-time intent and first-party data to build smarter, more performant ecosystems. In this session, we’ll explore what this shift means for the broader industry – from buyers looking to tap into high-performance environments, to emerging platforms aiming to break into programmatic with purpose.
The Intent Economy: How AI and Commerce are Reshaping Programmatic Advertising
