By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most…
Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.
There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic.
Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.
I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.
The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.
By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.
By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.
While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season.
Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication.
Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty.
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.
The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature.
McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative…
Advertising Week caught up with Raconteur CEO Will Brookes to discuss how marketing shifts during recession, what to invest in should a recession happen, and the tone of voice brands should be using when times are tough.
The more products you sell to a home, the more loyal it is and the harder it is for that home to switch—in large part out of habit and convenience.
Across skincare, beauty, and broader health & wellness, audiences want information they can trust. But all too often, they get a skewed version of reality from social media, or encounter misinformation in online resources.
In our report, we explore what people need for relief — and how we, as health and wellness marketers, can better reflect their experiences and provide actionable resources.
Audiences are more focused than ever on building their overall, long-term well-being. But many people experience a gap between intention and action, showing they need greater support in setting and reaching their goals.
Healthline Media and brand leaders will discuss this seismic shift, and how they’re identifying market gaps, changing their narrative, and making decisions that create more equitable well-being for all.
Healthline Media, the #1 digital health and wellness property, shares insights from its new Future of Wellness report that calls attention to four seismic shifts driving consumer demand for democratized wellness.
Join Faye McCray alongside influential brand advocates to explore the active role brands play in shaping the minds and well-being of our future leaders.
The industry is changing, from greater access to more diverse information to the rise of culturally competent dietitians.
How are brands evolving to meet consumer needs, and how can our industry take this whole-person, intersectional approach further to build trust, engagement and loyalty with audiences?
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