Advertising Week & United Talent Agency launch strategic partnership spotlighting the confluence of brands, content and creators.
The partnership will kick off at Advertising Week’s marquee New York event this October with the launch of a new Creator Track. Curated by UTA Marketing, the company’s brand consulting division, Creator Track will consist of a day of programming exploring how brands and advertisers are taking advantage of the disruption in content distribution to collaborate directly with premium content creators.
UTA Marketing co-heads Julian Jacobs and David Anderson will spearhead the alliance with Advertising Week, bringing the perspectives of UTA’s clients and industry partners to this new partnership.
