Elevating Storytelling and E-Commerce Strategies with Gaming Tech
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The Attention Revolution: Redefining Media Planning
Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement.
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Social Media in 2025: Consumer Insights Behind the Trends
People assume that new will replace old.
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Beyond Automation: AI as Your Marketing Creative Partner
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
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From Fans to Communities: How Storytelling & Music Fuel Sports Culture
Sports fandom is more than just passion for the game – it’s about identity, connection, and shared experiences.
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Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness
Davina McCall and Paddy McGuinness are two of the UK’s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment – from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.
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The Power of Visual Storytelling with Dynamo (Steven Frayne)
In this immersive session Steven Frayne (best known as Dynamo) will take you on a journey from his humble street magic beginnings to performing on the biggest stages around the world – sharing stories of wonder, culminating in performing some of his signature magic live on this stage for all of you, so come prepared!
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The CTV Experience: Reaching the Modern Consumer
As consumer behaviour continues to shift, exciting new opportunities and approaches are emerging in the world of TV advertising.
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All the Video Under The Sun
Everyone knows The Sun as one of the UK’s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years.
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On Your Left – The Rise of Black Women Leading Adland’s Evolution
In one of the most electrifying moments in Marvel cinematic history, “On your left” signals the arrival of reinforcements, turning the tide of battle.
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Attention Please: Unlocking the Power of Premium on YouTube
As advertisers, publishers, and creators vie for attention on YouTube, they must navigate a mix of user-generated and professionally produced content.
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Future of Streaming with Magnite and WBD
2024 was an exciting year for streaming services, with new players entering the market and new services launched, but we have only scratched the surface of the potential for audiences and advertisers.
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From Broad Contextual to Privacy-First Precision: GenAI in Audience Targeting
The era of broad audience segments is over.
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Great Minds NXT-Part I
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
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In-Store Retail Media: Selling More in Store
Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
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AI for Business: The Next Generation
Discover how AI is transforming business growth, innovation, and creativity.
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Will ChatGPT say “F*ck”? AI-Enabled Advertising at a Crossroads.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original.
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The Power of Premium Music Video in Today’s Ad Ecosystem
Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today’s advertising ecosystem.
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AI in Paid Media: From POCs to Full-Scale Transformation
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
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What it Takes to Be an Iconic Global Brand Leader
With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market?
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More Content = Better Results: How Brands are Using GenAI to Drive Performance
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
