With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
BRANDS + MARKETERS
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DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
AW SHORTS – BRANDS + MARKETERS
Asking these five questions and taking relevant actions will go a long way to ensuring you deliver effective marketing that drives business growth over the long term.
By building a memorable brand, B2B businesses can wean themselves off a relentless focus on ROI, and instead build successful relationships with customers and prospects in new, exciting and efficient ways, building long-term value.
Let a fluent device unlock entertainment and creative effectiveness for your brand by pairing a lovable character with engaging narratives, humor, and cultural references. Once your star is born, you won’t look back.
In the end, the brands that embrace this reality, that push past the status quo, will be the ones that redefine pharma advertising for good. The stakes have never been higher. The potential for breakthrough work is enormous.
With memorable takeaways that blend utility and appeal, brands move from a fleeting impression to a lasting presence, staying top-of-mind long after the trade show is over.
Enacting customer-centric privacy controls builds trust, further improving brand reputation. These policies can attract more customers.
While the 9:16 format may present some novel creative challenges, the potential for brands to improve performance and drive meaningful results is significant.
By Kim Lawton, Founder and CEO of Enthuse Launching a product is just the beginning…
The advertising sector fuels the UK economy. When a pound is spent on advertising it adds six to UK GDP, according to Deloitte. By boosting the influx of diverse talent we’re not just future-proofing our sector, we’re safeguarding the financial health of the country.
Adults 50+ want to live life to the fullest, and having a pet is an important part of the 50+ lifestyle. Pet owners over 50 spend significant time and money to ensure their pets are happy and well cared for, so that their pets can live their best life, too.
We believe that brands, platforms and agencies all play a part in shaping the future of social media—that brands can help steer social media towards a more positive, authentic future is the driving force behind our work.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
