At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.
So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.
Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.
Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.
Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.
McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative…
Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans
Highlights of the Google & YouTube presence at Advertising Week New York
Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.
Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.
Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.
As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.
