The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
BRANDS + MARKETERS
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Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
AW SHORTS – BRANDS + MARKETERS
Cannes Lions 2023 touched on many trends (from the rise of AI to bringing back humour in advertising) but also prioritised timeless themes, like building a brand with purpose. Amazon Ads led…
Invest time and resources in developing your brand, and it will pay off in the form of increased customer loyalty and long-term business growth.
After another apprehensive quarter for the advertising industry, IPA Bellwether findings show resilient growth, including modest net Q2 budget uplift of 6.4% and revised forecasts that ad spend will only fall by 0.6% this year.
Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board.
Advertising week recently sat down with Bethenny about the balance of running a business and meeting political norms in today’s day and age.
As CTV advertising continues to grow in Europe, LG is working hard to meet advertisers’ demands for inventory and continue to expand their offering and accessibility to marketers.
Sidestep the outdated industry rhetoric and tune into to what’s going on around you, rather than looking no further than the news that is curated for you.
With the global digital audio advertising market expected to leap beyond $10 billion in spending this year, it’s clear that advertisers are waking up to the success that digital audio formats can deliver for their businesses.
Ensuring that brand messaging hits the perfect note with its audience is the key to successful marketing and brand loyalty.
We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.
If your current restaurant loyalty program is missing the data to launch these kinds of personalized retention campaigns, not all is lost!
This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry.
