In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
BRANDS + MARKETERS
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As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
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AW SHORTS – BRANDS + MARKETERS
Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.
As global leaders prepare to immerse themselves in the prestigious event, they are naturally curious about the trends and themes that will shape this year’s festival.
The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.
I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.
We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.
A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.
While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.
Whether you’re launching or expanding a program, be sure to do the foundational work to get your brand ready for success in partner and affiliate sales.
By using MMM, marketers can gain a more accurate understanding of which channels are truly contributing to the bottom line.
The premium brand market is highly competitive making it crucial for brands to stand out. The vast majority of premium brands have a more serious slant to their creative work.
Devising a marketing localization strategy that accounts for all the above facts and automates key processes can help you save time and money.
It’s becoming increasingly clear that for brands to truly understand their audience, going back-to-basics is the most innovative approach to take.
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